SPONSORED POST This post is brought to you by Lucidchart – an online, collaborative diagramming application which makes it easy to document business processes, create org charts, map out marketing campaigns and more in your small business. In a world of micro-moment marketing, customers and prospects are seeking more bite-size content to consume. They...
Branding in Today’s Modern Market
Branding is crucial to any business and has evolved over the years as society and consumer values have shifted. Branding today is far more encompassing than when cattle were marked for ownership, but is equally if not more important than ever. Back in the Day The concept of branding originated from the Old Norse...
Finding Trending Branding Inspiration in Social Media Trends
Small businesses don’t have it easy in times of global economic hardships: competition is growing with the number of potential customers staying approximately the same. Even with a steady increase in tools available to brands looking to get through to their target audience and market their products among new clients, finding the perfect marketing...
Before You Rebrand: What You Need to Know
Is your small business branding ready for a new and improved brand image? Rebranding a business is not for the faint of heart. The process demands close scrutiny of internal culture, an objective assessment of current (and future) market conditions, and no small amount of courage to take a chance on a completely new identity...
How to Build Trust and Credibility for Your B2B Startup
Building a startup brand means building a reputation of trust and credibility in your market Starting a new B2B business can be tough, especially when it comes to building the trust and credibility you need for potential clients to work with you, and setting a solid foundation for your company to grow. In this...
4 Laws Related to Using Stock Photos in Your Online & Print Marketing You Need to Know
Follow these guidelines to ensure you are using photography legally online and in your marketing materials A picture is worth a thousand words. Nowhere is that more true than when incorporating an image into marketing materials or a website. Images snag readers’ attention, especially when they’re clear, sharp, and eye-catching. Unfortunately, most business owners aren’t...
Business Trip Etiquette that Builds Customer Loyalty
Tips to make sure your business trip becomes a customer relationship building experience Business travel is a different game from all other sorts of travel, especially if you are meeting your customers. In fact, it is more like an overly extensive business meeting than a weekend getaway – it calls for hours upon hours...
Your Decor Matters: Create an Office Space That Reflects Your Brand
Branding your business doesn’t stop at your website – make your brand shine in your office look and feel Your office space is an integral part of your marketing strategy. The way you brand your physical space helps to deliver your intended message to potential clients. According to Entrepreneur magazine, branding your office space enforces...
YouTube Video Advertising Production Tips
Video creation best practices small businesses can use to make more successful YouTube videos According to AdAge, half of the top 2014 YouTube advertisements were designed specifically for online distribution, in contrast to previous years where repurposed TV ads such as Super Bowl spots dominated. Advertisers are shifting to digital media because it brings...
Visual Marketing Tips for Your Business
How graphics, photos, video and other visuals can help elevate your marketing efforts Visual marketing grows out of one basic human principle – seeing is believing. Information delivered in visual form generally resonates with a target audience at a far higher level than plain text alone. Here, according to content marketer James Scherer, are...