business etiquette builds customer loyalty

Business Trip Etiquette that Builds Customer Loyalty

Tips to make sure your business trip becomes a customer relationship building experience Business travel is a different game from all other sorts of travel, especially if you are meeting your customers. In fact, it is more like an overly extensive business meeting than a weekend getaway – it calls for hours upon hours...

office branding

Your Decor Matters: Create an Office Space That Reflects Your Brand

Branding your business doesn’t stop at your website – make your brand shine in your office look and feel Your office space is an integral part of your marketing strategy. The way you brand your physical space helps to deliver your intended message to potential clients. According to Entrepreneur magazine, branding your office space enforces...

video creation best practices

YouTube Video Advertising Production Tips

Video creation best practices small businesses can use to make more successful YouTube videos According to AdAge, half of the top 2014 YouTube advertisements were designed specifically for online distribution, in contrast to previous years where repurposed TV ads such as Super Bowl spots dominated. Advertisers are shifting to digital media because it brings...

visual marketing

Visual Marketing Tips for Your Business

How graphics, photos, video and other visuals can help elevate your marketing efforts Visual marketing grows out of one basic human principle – seeing is believing. Information delivered in visual form generally resonates with a target audience at a far higher level than plain text alone. Here, according to content marketer James Scherer, are...

startup business ideas

Tricks to Make Your Start-up Business Seem Even More Boss

Grass root strategies to help elevate your brand image as an entrepreneur or start-up business So, you’ve started a business and it felt like you’re well on your way to fulfilling a lifelong dream of being your own boss and enjoying your financial and any other independence. Fast forward a few months, or a...

offline marketing ideas

3 Offline Marketing Strategies That Are Worth Your Time

Big impact offline marketing ideas that generate buzz, get your brand noticed and produce results for your business It’s true that Internet marketing is crucial in today’s mobile-centric world — but if you think that means offline marketing is dead, you are sorely mistaken. While your SEO and social media presence matters, so does reaching...

unique selling proposition worksheet

Free Worksheet to Create Your Company’s Unique Selling Proposition

How to zero in on your unique selling proposition (USP) to set your business apart from the competition Successful businesses know what makes them special to customers or their market and they “own it”. As a small business you are often facing strong competition from your local market and from the big brands. If you offer...

create infographics tools

Free, Easy Tools to Create and Share Infographics

How to design a simple infographic for your business and promote it online Infographics can be a great addition to your content marketing mix. They are attention grabbing, highly shareable and tend to have a long shelf life. Derived from the terms “information graphics”, infographics contain valuable information in a visually appealing format. They...

LinkedIn Profile photo mistakes

Choosing the Best LinkedIn Profile Photo – 13 Mistakes to Avoid

Maintain a professional image on LinkedIn by avoiding these obvious mistakes with the personal profile picture you choose One of the first rules of LinkedIn is that it is not Facebook. When it comes to individual profiles, Facebook is personal and LinkedIn is business. LinkedIn is a professional networking site that should be reserved for...

branding and loyalty

Perception is Reality for Small Businesses

Why managing your company’s brand and reputation is important for customer loyalty and future business referrals It is natural to think about paid advertising, building an online social presence, and finding the traction your new business needs in order to grow. Unfortunately, managing the reputation of your business may not feel like a priority...