employee productivity

Your Employees Posted What!? Small Business Reputation Management

How managing your business brand reputation online is important for both customers and employees While many job seekers find employer review sites useful for insight into company culture, there’s a risk of disgruntled employees posting overly negative reviews, which could impact applicants’ perceptions of office life. Employees are five to eight times more likely...

small business elevator pitch

Tips to Perfect Your Small Business Elevator Pitch

How to make the most of business opportunities with an elevator pitch that delivers a concise and targeted message What can you say about your business in one minute? That’s the concept behind the Elevator Pitch. It is a quick summary of what your business does designed to spark the interest of a customer...

building an online brand

Build Your Brand: Brick by Brick, Click By Click

Building your business brand and reputation online with social media and review sites is as important as your offline presence to succeed in today’s markets Rome wasn’t built in a day, and your brand won’t be either, but anything that’s worth building takes time. Unfortunately, 50 percent of businesses fail within the first five...

green marketing ideas

Green Marketing Ideas to Promote Eco-Friendly Small Businesses

Show your business cares about the environment by focusing on green product advantages and eco-friendly business practices in your marketing messages and strategies Green marketing is a trend that many businesses have chosen to adopt, while for others it is also a way of doing business. The global strain on our planet and environment,...

business card social media

Business Card Design Ideas to Build Social Media Networks

Make stronger connections for your business by turning printed business cards into an offline promotion of your personal and business social network accounts on Facebook, Twitter, LinkedIn and Google+ Networking online through industry forums or professional social networking sites is one of the most efficient ways to develop and maintain business contacts. With online...

vehicle marketing ideas

Creative Car Graphics and Vehicle Marketing Ideas for Local Businesses

Realtors, local sales reps and small businesses can turn their cars and delivery vehicles into attention-grabbing mobile billboards with vehicle wraps, graphics or decals for memorable advertising and branding impressions in a local market territory A vehicle marketing strategy for your local business could be as simple as using inexpensive door magnets and decals, or as specialized...

YouTube company Brand

Tips for Using YouTube as a Small Business Branding Tool

Use YouTube to showcase your company videos and compliment your brand and marketing with proper colors, logos and messaging YouTube has become a very effective low-cost way for businesses to communicate to customers and prospects via video messages. The video mega-destination can help provide traffic to your website, communicate product and services information and...