branding and loyalty

Perception is Reality for Small Businesses

Why managing your company’s brand and reputation is important for customer loyalty and future business referrals It is natural to think about paid advertising, building an online social presence, and finding the traction your new business needs in order to grow. Unfortunately, managing the reputation of your business may not feel like a priority...

mobile technology for branding

Improving Brand Awareness With Technology

Ideas on how to tap into technology tools to build brand recognition and get more exposure for your business Many businesses are afraid of all the improvements being made with technology, but the truth is that they increase your exposure. Your customers are busy using new technologies and utilizing the web for everything they...

Presentation Props

Presentation Coaching: Using Props to Drive Your Message Home

How to use relevant objects, handouts or displays to make your presentation topic and delivery more effective The more creative ways you can deliver a message during a presentation, the more people with whom you can connect and engage. The creative use of props will help spread your message and have it resonate with...

employee productivity

Your Employees Posted What!? Small Business Reputation Management

How managing your business brand reputation online is important for both customers and employees While many job seekers find employer review sites useful for insight into company culture, there’s a risk of disgruntled employees posting overly negative reviews, which could impact applicants’ perceptions of office life. Employees are five to eight times more likely...

small business elevator pitch

Tips to Perfect Your Small Business Elevator Pitch

How to make the most of business opportunities with an elevator pitch that delivers a concise and targeted message What can you say about your business in one minute? That’s the concept behind the Elevator Pitch. It is a quick summary of what your business does designed to spark the interest of a customer...

building an online brand

Build Your Brand: Brick by Brick, Click By Click

Building your business brand and reputation online with social media and review sites is as important as your offline presence to succeed in today’s markets Rome wasn’t built in a day, and your brand won’t be either, but anything that’s worth building takes time. Unfortunately, 50 percent of businesses fail within the first five...

green marketing ideas

Green Marketing Ideas to Promote Eco-Friendly Small Businesses

Show your business cares about the environment by focusing on green product advantages and eco-friendly business practices in your marketing messages and strategies Green marketing is a trend that many businesses have chosen to adopt, while for others it is also a way of doing business. The global strain on our planet and environment,...

business card social media

Business Card Design Ideas to Build Social Media Networks

Make stronger connections for your business by turning printed business cards into an offline promotion of your personal and business social network accounts on Facebook, Twitter, LinkedIn and Google+ Networking online through industry forums or professional social networking sites is one of the most efficient ways to develop and maintain business contacts. With online...

vehicle marketing ideas

Creative Car Graphics and Vehicle Marketing Ideas for Local Businesses

Realtors, local sales reps and small businesses can turn their cars and delivery vehicles into attention-grabbing mobile billboards with vehicle wraps, graphics or decals for memorable advertising and branding impressions in a local market territory A vehicle marketing strategy for your local business could be as simple as using inexpensive door magnets and decals, or as specialized...