Direct marketing has been an advertising mainstay for decades, and with good reason. Direct marketing enables small-business owners to achieve their ultimate goal — a true one-on-one conversation with customers and potential leads. It’s a personal and highly targeted form of marketing; and when done correctly, direct marketing can provide tremendous returns in terms of...
How small businesses can use the Periscope app as a direct marketing tool at trade events If you haven’t heard of Periscope yet, don’t feel too bad- it’s still fairly new. That being said, for such a relatively new platform, it’s having some unheard of growth, and it’s probably worth getting acquainted with before everyone...
SPONSORED POST This post is brought to you by Small Business InnoLoft by Constant Contact – a first-of-its-kind accelerator program designed to support entrepreneurs passionate about helping small businesses by building new products, features and services. These days, growing startups and small businesses can benefit from the development of many new exciting technology and marketing...
A step-by-step guide on how to use EDDM for your small business I’m sure you have heard of EDDM (Every Door Direct Mail) since the United States Postal Service (USPS) has been promoting it on TV. I know PostcardMania has received a fair amount of inquires about the service, so I thought it would be...
How to make a direct mail campaign stand-out and get results in a world of online marketing messages Purchasing decision makers and influencers are undoubtedly relying on the Internet for researching products, services and vendors. In an age where buyers are staring at screens instead of their inboxes, how can direct mail marketing produce results? The fact...
How to find your business focus and target your customers with niche marketing successfully All successful marketers have a well-defined niche. Expert marketers know exactly who they’re talking to throughout every marketing campaign so that they can fully maximise their return on investment (ROI). Whether their niche is as general as ‘single mums in their...
Small business marketing pitfalls… and how to sidestep them for better business results Want to know what the big secret is to a successful business? You’re probably not going to like it… Marketing—and LOTS of it. But marketing by itself isn’t enough. You have to market well… For over 15 years, my business has worked with 66,706...
Takeaways for businesses to attract and engage the millennials demographic Millennials are the largest generation in history with consumer demands new to many business owners. More social, peer influenced and technically savvy than any other age group, businesses need to know how to approach this market in order to gain their attention and turn them into customers....
Product launch events are an opportunity to make a memorable impression and build buzz for your new product Some entrepreneurs focus all of their efforts on designing and developing a new product, but fail to adequately plan for a product launch. Yet a launch event is often the best opportunity to capture attention, make a...
Creating marketing sales events to fuel year-long marketing efforts for your business Tying your marketing efforts to specific events – like holidays or special occasions – can help give your marketing a “purpose” and really get the attention of consumers. Holidays naturally drive sales, with retailers accounting for up to 30 percent of their annual...