Time to up your content marketing game with new data-driven strategies that take advantage of the latest trends in technology and social media SPONSORED POST Scalefluence.com is an influencer marketing platform that’s data-driven and designed to maximize profits for influencers, agencies, and brands. Content marketing has changed drastically over the last few decades due to...
Creating evergreen videos that will remain relevant and useful for your business for years to come Imagine taking the time and energy to make a video for your company and, after six months, it becomes obsolete! How much time and work it took for a video that is only going to be watched for a...
Going beyond product descriptions to describe your brand by telling a small business story on your website that customers want to hear When consumers browse online, they typically think about types of products they can buy, or are simply looking to learn more about an industry. Many websites make the mistake of focusing too much...
Why your small business blog needs an editorial calendar, and a step-by-step how-to create an editorial calendar for your content marketing planning process It’s no secret that content marketing is becoming ever more essential to running a successful business. If the phrase “content marketing” sound overwhelming and complex, however, fear not! For most small businesses,...
Why every small business can, and should, make digital publishing part of their ongoing content marketing strategy While seldom visited libraries and bookstores might make it seem like not a lot of people read books nowadays, this is not an accurate indicator. If you take a look at the digital publishing statistics, you’ll see that...
Content advertising on YouTube will be less risky with new video monitoring policies to protect advertisers from placing ads alongside inappropriate content As the CEO of a social media platform, it’s important to understand and prioritize the safety of the users. For YouTube’s CEO Susan Wojcicki, creating new ways to make sure everyone is safe...
Are your content marketing plans & strategies prepared for 2018? Follow these content marketing trends for the upcoming year. Consumers are highly savvy. Especially as the world becomes more and more mobile, it is important that content marketing strategies keep up with demand. According to a recent B2B content marketing report by the Content Marketing...
Digital marketing strategies for dental practice businesses to boost website visibility and differentiate your dentistry When it comes to digital marketing, there’s no one-size-fits all solution. Every industry is different in how it must market its products and services. Take dentistry, for example. This healthcare field is ubiquitous, and so it’s important to advertise your...
Four types of blog content to include in your small business blogging plan When it comes to owning a business, in any industry, publishing a blog is an essential step to seeing your business grow and thrive. Blogging allows you to demonstrate your expertise in your industry and earn the trust of current and potential...
A good content and digital marketing plan aimed at brand & link building should include an effective guest blogging marketing strategy In today’s digital landscape, you need all hands on deck to find the right marketing strategy for your small business. This means getting more creative with design, link building, content creation, paid advertisements, and...