Why your small business blog needs an editorial calendar, and a step-by-step how-to create an editorial calendar for your content marketing planning process It’s no secret that content marketing is becoming ever more essential to running a successful business. If the phrase “content marketing” sound overwhelming and complex, however, fear not! For most small businesses,...
Why every small business can, and should, make digital publishing part of their ongoing content marketing strategy While seldom visited libraries and bookstores might make it seem like not a lot of people read books nowadays, this is not an accurate indicator. If you take a look at the digital publishing statistics, you’ll see that...
Copywriting sales and marketing tips for writing email headlines that are more effective, attention-grabbing for small business email marketing Did you know that email marketing reels in new customers 40 times more than Twitter and Facebook? Yet, it also shows that 75% of consumers do not open promotional emails and only 5% of the ones...
Instagram mistakes you’ll want to avoid when promoting and marketing your small business to customers and followers on Instagram As of the second quarter of 2017, Instagram is teeming with more than 700 million active users. This vast and diverse community has attracted 70% of the businesses in the USA alone. It is a rich...
Increase your following and social media engagement with these Instagram tactics that can benefit any small business on Instagram If you haven’t channeled your online business marketing strategy to Instagram yet, think again. The latest Instagram statistics has revealed how it has become a business powerhouse: 8 million registered companies have Instagram business accounts. From...
Are your content marketing plans & strategies prepared for 2018? Follow these content marketing trends for the upcoming year. Consumers are highly savvy. Especially as the world becomes more and more mobile, it is important that content marketing strategies keep up with demand. According to a recent B2B content marketing report by the Content Marketing...
7 online software tools that growing small businesses can use to improve and elevate business productivity Productivity is an important marker of a company’s future growth prospects. If you are an entrepreneur and looking forward to establish a profitable and flourishing business, you need to have a perfect blend of skills and productivity. Time is...
3 ways to create successful click-to-call campaigns with Facebook Pay Per Call (PPC) ads to get the phone ringing for your small business With two billion active monthly users as of June 2017, Facebook is clearly the preeminent social media network for reaching the masses with your branded messaging. That is why five million advertisers...
Follow these 10 hacks to improve your small business productivity to maximize your time so that you can work smarter not harder to succeed You’ve already hired your virtual secretary. You have the best tools in place for managing your business. You’ve even outlined your schedule and tasks for the whole week (or month!). So...
Social media marketing tips to build your online brand and steer clear of social media mistakes that could harm your brand’s reputation or business Thanks to social media, starting an online business has never been so easy. Social media marketing opened a direct access for business owners to reach their target consumers. Because it is...