Getting your first client or customer in any business is said to be the most difficult. Digital marketing businesses are no different. When you first start a company you have no case studies, no testimonials and more importantly no trust. In this article I’m going to outline the exact process I used to gain my...
Transforming ideas in a new business or trying to boost work efficiency, requires great devotion in every aspect, but also an inspiring team that will support the idea and the right productivity tools that will streamline the way to success. There are several challenges that need to be overcome when trying to establish an effective...
The times when your business has the most difficulty getting people in the door can also be the times that are the most critical to your success. Whether you are just opening or experiencing a slow season, a well-targeted direct mail campaign can be a lifesaver. Here are a few ways to get the wheels...
Email marketing is a fantastic way to keep customers engaged and up to date with your business. When I talk to business owners about how they maintain communication with their consumers, email sparingly comes to the top of the list. “It goes straight to spam,” or “no one ever opens it up,” is the assumptious...
You may have noticed that Small Business Marketing Tools recently implemented a new site design. It’s a New Year, so we figured it seemed like a good time to roll out a new design. We think its cleaner and easier to navigate (something that should be the main driving force for any website redesign). When we...
Whether you work in-house or at an agency, it’s essential to ensure your team members are empowered to be more productive and efficient. Marketing teams that work well together in a productive and efficient manner tend to deliver the best results. In this article, we will look at some productivity tips that can improve your...
Remember being a kid, and asking for something you wanted? It would often deem the response, “If you say the magic word!” Wouldn’t it be cool if marketing worked the same way? What if there were magic words that could convert every single prospect into a lead or sale, no questions asked? While there is...
While direct mail marketing can be cost intensive, it can produce spectacular results. As a small-business owner, when you plan and execute a direct mail campaign, don’t forget the most important part: measuring your results. It can be easy to get completely focused on the content you’re sending and the list you are using. However,...
In-house digital marketer vs. outside agency – what is the best choice for your business growth? In order to grow, small businesses need to decide whether they should employ an agency or an in-house digital marketer. By understanding what implications this may have for your business in terms of cost, experience, roles, and expertise, you...
Have you ever gone online to research a purchase before you visited a store to buy it? Have you ever gone online and then bought a retail item through a website? I think it’s safe to say we all have. Is there any seasonality to this? The answer to that question is…. “it depends”. It depends upon...