Why DIY is the future of small business search engine optimization The problem is one of economics. The days of (relatively) quick and easy website ranking through SEO are over. Back in the good old days of 2010 and 2011 an SEO agency selling Small Business SEO packages could provide real value by making required...
How to make a direct mail campaign stand-out and get results in a world of online marketing messages Purchasing decision makers and influencers are undoubtedly relying on the Internet for researching products, services and vendors. In an age where buyers are staring at screens instead of their inboxes, how can direct mail marketing produce results? The fact...
How to find your business focus and target your customers with niche marketing successfully All successful marketers have a well-defined niche. Expert marketers know exactly who they’re talking to throughout every marketing campaign so that they can fully maximise their return on investment (ROI). Whether their niche is as general as ‘single mums in their...
How brands can use Instagram as an effective marketing tool One of the many questions you will face as a business is the issue of having a social media presence. Most businesses have a Facebook page, but is that enough? Should you also be pursuing other avenues – like Instagram? Instagram for Businesses by the Numbers...
Building a startup brand means building a reputation of trust and credibility in your market Starting a new B2B business can be tough, especially when it comes to building the trust and credibility you need for potential clients to work with you, and setting a solid foundation for your company to grow. In this article,...
Product launch events are an opportunity to make a memorable impression and build buzz for your new product Some entrepreneurs focus all of their efforts on designing and developing a new product, but fail to adequately plan for a product launch. Yet a launch event is often the best opportunity to capture attention, make a...
How B2B businesses are tackling social media challenges in 2015 and making the most of opportunities The ever-changing social media landscape is keeping businesses on their toes. Just when you think you “got it”, the opportunities shift and the challenges pile up. For B2B businesses managing a presence on social media that really gets results can...
Follow these guidelines to ensure you are using photography legally online and in your marketing materials A picture is worth a thousand words. Nowhere is that more true than when incorporating an image into marketing materials or a website. Images snag readers’ attention, especially when they’re clear, sharp, and eye-catching. Unfortunately, most business owners aren’t aware...
Why public relations is important for building your business… and how to determine how well your PR efforts work for you Many entrepreneurs building a new business chose to focus a lot of energy on public relations efforts – because everyone knows that good PR coverage can really help jump-start a new business. And with cash-strapped...
Setting up your trade show exhibit to optimize visitor experience and maximize sales lead follow-up Business development has always been a tough market, but today it has so much more room for creativity and competitive attitude, thanks to its expansion over different media, digital or physical. With online marketing, big and small corporations boost their online presence...