Hot topics on marketing best practices and tools for small businesses in 2014 What tools or best practices are small businesses interested in? What small business marketing topics are the most popular right now? At the start of each new year I like to take a look back and see what topics are resonating most with readers. Since many...
Plan and budget for adding these marketing strategy trends into your small business marketing mix Marketing opportunities for small businesses seem to change every year. It’s not smart to keep doing the same tactics year after year – you have to add new ideas into the mix to keep up with evolving opportunities and trends....
Ways small businesses can extend the holiday spirit to show customer appreciation throughout the year with a business thank you note You opened your inbox on Christmas Day and found several season’s greetings e-Cards from your clients and service providers, right? The practice is a charming one in the business world, but unfortunately, it, too,...
How graphics, photos, video and other visuals can help elevate your marketing efforts Visual marketing grows out of one basic human principle – seeing is believing. Information delivered in visual form generally resonates with a target audience at a far higher level than plain text alone. Here, according to content marketer James Scherer, are some...
Save 20% off regular marketing plan template prices by purchasing both Marketing Plan Template Builder and Advertising Media Plan Template PackageMany small businesses just need a simple, easy to use (and affordable) marketing plan template to help them with their planning needs. A template takes the guess work out of how to build a plan and...
Grass root strategies to help elevate your brand image as an entrepreneur or start-up business So, you’ve started a business and it felt like you’re well on your way to fulfilling a lifelong dream of being your own boss and enjoying your financial and any other independence. Fast forward a few months, or a few...
Big impact offline marketing ideas that generate buzz, get your brand noticed and produce results for your business It’s true that Internet marketing is crucial in today’s mobile-centric world — but if you think that means offline marketing is dead, you are sorely mistaken. While your SEO and social media presence matters, so does reaching out...
How to contribute guest post articles to websites or blogs to build quality inbound links and relevant website referral traffic A version of this article originally appeared on MarineMarketingTools.com Creating content for other company sites is almost as important as creating content for your own website or blog. Guest blog posting, or writing articles as...
How to zero in on your unique selling proposition (USP) to set your business apart from the competition Successful businesses know what makes them special to customers or their market and they “own it”. As a small business you are often facing strong competition from your local market and from the big brands. If you offer a...
How to design a simple infographic for your business and promote it online Infographics can be a great addition to your content marketing mix. They are attention grabbing, highly shareable and tend to have a long shelf life. Derived from the terms “information graphics”, infographics contain valuable information in a visually appealing format. They can...