How to use Google Offers to generate local coupons, discounts and special deals for your business The motto of the Internet should be, “Information is good but money is better.” The Internet was initially designed as a useful source of free data accessible to anyone, anytime, and anywhere. But soon, people figured out how to...
How businesses can use customer service policies, improved communications and loyalty programs to build lasting customer relationships Most businesses know that it costs a lot more to get a new customer than it does to keep an existing one. Yet many businesses overlook simple ways they can make sure their customers are happy and remain...
Step-by-step how to for changing default feature image on LinkedIn Groups and setting manager choice rotations If you visited any groups after August 21, 2013 on Linked, you may notice that things look a bit different. Most notably the main image at the top of LinkedIn group pages. LinkedIn recently made some nice design updates...
How to purchase a press release package to be distributed on PRWeb, including distribution and new security settings If you are a small business looking to distribute your news online via a press release distribution service, there are no shortage of options to choose from. However, for the average small business owner that may only...
Using address verification to improve data quality for more effective direct marketing that maximizes your marketing budget Data is king in the direct marketing arena, but data quantity isn’t as important as data quality. You don’t want to spend a good chunk of your marketing budget sending out direct mail campaigns to untargeted customers, so...
Free Guide on how to take advantage of social media integration tools on your website like social sign on and sharing for better user engagement For many marketers, the power of social media is starting to become very clear. Their investment in social media is beginning to grow leads, company engagement… and most importantly sales....
How managing your business brand reputation online is important for both customers and employees While many job seekers find employer review sites useful for insight into company culture, there’s a risk of disgruntled employees posting overly negative reviews, which could impact applicants’ perceptions of office life. Employees are five to eight times more likely to...
Building a marketing budget based on previous year’s spending by category will help stay on track and maximize your annual marketing plans Developing annual marketing and business plan budgets is crucial to the financial health of your small business. Accurate budgets help you achieve goals, prioritize each area of your business, and plan for the...
How Twitter can become a powerful business tool by using promoted tweets, dashboard tracking and social analytics Who knew 140 characters could have such an effect on your bottom line? Once thought of as a waste of time, Twitter has transformed into an important tool for brand management, marketing and customer service. These days, businesses...
How do your business expenses compare to the national average… and are you tracking them right? See how businesses spend and track by category in Infographic study Knowing how you spend your money each month is the first step in managing a budget for your business. Do you know how your money is allocated across...