Strategies to create and grow target audience groups for customer, product, service or geographic contact segments with Google Plus circles for your business communications and promotions Businesses have another way to expand their social networks with the introduction of the Google+ social network. What is Google+? Well, some say it’s a combination of Twitter and Facebook,...
From demographics to buying behavior traits and customer interests, learning more about your ideal customer and your target market will help you maximize your marketing campaign budget and revenue results Businesses continue to make investments in their marketing by expanding online advertising, direct marketing and lead generation campaigns. But are they spending their money wisely...
Studies show that a small increase in customer retention can increase profits by at least 25%. Learn how to keep loyal customers and boost profits with 5 easy customer retention tactics to increase sales With the large number of options that customers have today, it is becoming increasingly tough to bring customers back to your...
Website services by iBuilt.net help small businesses design, build, host and manage a website with basic to advanced features without the need for professional webmaster skills or HTML skills A company without a professional internet presence will have difficulty competing in today’s business world. For small businesses, building and designing a website that meets the...
Small businesses need to develop a plan for building, implementing and managing activity for social media sites like Facebook, Twitter and LinkedIn Although larger businesses may have been the earliest adopters of social media outlets like Facebook, Twitter and LinkedIn for business promotions, small businesses are quickly realizing that a social media presence is equally...
Promoting Facebook pages on relevant LinkedIn groups can help to increase “likes” and exposure for your business page Most small businesses are anxious to tap into power of Facebook as a free marketing tool. Facebook business pages can work hard for your business as a PR, direct marketing and advertising tool all rolled into one....
Prepare an annual media plan and budget for print and online advertising with downloadable worksheet package that helps businesses create a budget, review ad sizes and rates and develop an annual advertising calendar for scheduled media placements Most small businesses can’t afford to use advertising or media buying agencies to help them evaluate print and...
Free downloadable worksheet for defining and tracking specific marketing goals and objectives for the year – including sample strategy, tactic and budget data to demonstrate how to use the template Marketing plans should revolve around setting and tracking specific goals and objectives for your business. Establishing measurable goals – along with specific marketing strategies and...
Download free marketing templates, outlines and worksheets designed to get you started on building an annual marketing plan Spontaneous marketing activities rarely produce desired results for small businesses. Without a solid annual marketing plan to outline a year’s activities businesses typically end up spending well beyond their budget or missing out on opportunities throughout the year....
Make your business New Year resolution to start the year with an integrated marketing plan that clearly outlines your business objectives and the marketing strategies and tactics you plan to use to achieve them An annual marketing plan helps keep businesses on track with goals and objectives for the year and ensures that marketing opportunities...