Whatever you’re hiring for, these are some useful tips to keep in mind while you go about the hiring process. When you start a small business, you may feel like you’re running a one-man show at first. However, when it comes time to expand your team, it’s important to be prepared to make the right...
Small businesses struggling due to economic impact of pandemic can get support with US government-backed loans in Paycheck Protection Program Between April and August 2020, as you likely remember, the Paycheck Protection Program distributed $523 billion in government-backed loans to 5.2 million small businesses. The intention was to help businesses continue paying their employees amid...
Make this the year you start your new small business and follow these tips for setting it up your business for success If one of your New Year’s resolutions was to finally start the business you’ve had brewing in your mind for the past year or two, this article is for you. If we’re being...
Food truck marketing strategies that can help small business owners maximize the potential of their mobile restaurants during the pandemic The COVID-19 pandemic affected a number of different industries, forcing many businesses to significantly downsize or even shut down completely. Undeniably, the food and restaurant industry was one of the most heavily impacted in the...
From liability to data and cybersecurity breaches – here are some ways to protect your small business from common threats to your business Creating a small business is often a labor of love, and after you put your heart and soul into creating your small business, you want to protect it. Between cybersecurity breaches, theft,...
No matter what kind of small business you run, these tips for creating the perfect home office can help you. If you are starting or have started a small business, you probably need space dedicated to your work. No matter if you only have space for a desk dedicated to your business or if you...
Small businesses don’t need to break the bank with these affordable marketing ideas that can leverage free or inexpensive tactics for maximum results There’s no doubt that the pandemic has been particularly tough on the economy. As it was, 88% of people surveyed by the National Endowment for Financial Education were worried about their financial...
Do you really understand who your target audience is and what values matter most to them? Defining your ideal customer is key to successful marketing. When it comes to marketing, knowing the audience for your business is key. So what does this mean? Your audience is who you’re going to sell to. Who would be...
Get creative with holiday social media marketing strategies and promotions that will boost your online sales this season The holidays are just around the corner and consumers are already getting into the joyful spirit. While the pandemic rages on, many of us are happy enough to be home for the holidays. And while we shelter...
If you want to make the best and most effective holiday gift guide to promote products for your small business, we have tips that will help you. Gift guides are a wonderful marketing tool during the holidays to help direct your customers to the best products for them. However, if your gift guides aren’t made...