Do you really understand who your target audience is and what values matter most to them? Defining your ideal customer is key to successful marketing. When it comes to marketing, knowing the audience for your business is key. So what does this mean? Your audience is who you’re going to sell to. Who would...
Get creative with holiday social media marketing strategies and promotions that will boost your online sales this season The holidays are just around the corner and consumers are already getting into the joyful spirit. While the pandemic rages on, many of us are happy enough to be home for the holidays. And while we...
If you want to make the best and most effective holiday gift guide to promote products for your small business, we have tips that will help you. Gift guides are a wonderful marketing tool during the holidays to help direct your customers to the best products for them. However, if your gift guides aren’t...
Small businesses can rely on these business apps as a safe way to improve efficiency and productivity without compromising security In the modern enterprise, data transmission and storage security are imperative. That’s especially true during the ongoing pandemic, with more Americans working remotely than ever. It’s easy to feel safe when employees are doing...
Be sure to set up your small business office so that the space functions well, maximizes productivity and ensures a positive environment for your employees Whether you’re moving into a new office space or redesigning a space that you’ve already been working in, making sure that your space is going to make your employees...
Having the right tone for your marketing language is key to communicating to customers effectively in all aspects of our integrated marketing plan Knowing how to alter your language so to best reach your audience is all part of marketing. After all, the language that’s used in your marketing plan is incredibly important in...
For startup businesses, creating a good website is one of the most important steps in your business and marketing plan When it comes to marketing, your website is a big deal. Whether you’re launching a business for the first time or just starting to dip your toes into online marketing, there’s a lot to...
Local marketing strategies to increase foot traffic to keep your business open, serving customers and generating sales during COVID-19 While many small businesses are transitioning to online marketing efforts to sell more products, there are some companies that still rely on foot traffic to drive the brunt of their sales during COVID-19. Restaurants, for...
Developing effective SEO content for lawyers will help them market legal services to the right audience It can be incredibly difficult for lawyers to market themselves online. Creating SEO content specific to lawyers, and the type of legal services provided, is key to driving relevant website traffic. The fact is that there are multiple...
A good website that is designed to be accessible, engaging and concise could make a big difference for your small business Though it may seem like a no-brainer, and it is for the most part, not having a website is a deal-breaker for your business. That said, a good website versus a bad website...