Creating video content accessible to everyone with captions and other accessibility features will improve brand perception and ADA compliance With roughly 583 million entrepreneurs worldwide, there’s no shortage of brilliant ideas and new businesses out there. But whether you’ve just launched a startup or have been in business for a decade, you need to...
Promote your business as ec0-friendly with these green marketing strategies that improve your brand perception in an authentic way All across the country, businesses are trying to do their part to protect the planet. Although global polyethylene production is still around 80 million tons each year, organizations are trying to reduce their dependency on...
Medical digital marketing strategies that give a marketing boost for doctors and medical practices to attract new patients Doctors and other medical practitioners may not think that they’re running a business since their days primarily consist of keeping people healthy rather than selling goods or products. They do, however, provide an essential service to...
Should your small business brand take a stand on hate speech and join the Facebook ad boycott? The pandemic has certainly been tough on businesses. Although the latest COVID-19 relief bill, which included nearly $500 billion in economic distress relief for companies, was signed into law back in March, those payments haven’t done nearly...
Strategies to jump start your small business marketing, grow your business and beat the competition If you don’t already know, marketing is one of the first steps in opening a small business and is an essential part of helping a business grow and beat out the competition. Large companies such as Starbucks, Target, Walmart,...
How digital marketing technology is changing small business marketing with new ways to optimize your marketing plans Technology is continuously integrated into our daily lives. In 2020, video calls are routine, many cars can drive themselves, and your personal assistant might be a smart speaker rather than a person. Marketing, likewise, has undergone a...
Reduce business expenses with new cost containment strategies that can help small businesses impacted by the COVID-19 pandemic The COVID-19 pandemic has forced people around the world to reevaluate almost everything in their lives, from their daily routines to their hygiene practices. For small business owners, the global health crisis has caused them to...
How wedding industry businesses can respond to the COVID-19 pandemic and weather the economic storm to survive The wedding industry is incredibly lucrative, with 2.4 million nuptials taking place in the U.S. each year. However, the global pandemic has had massive effects on this sector, with most couples being forced to cancel, reschedule, or...
Reaching out to get customer feedback and effectively managing your response can reap big benefits for your small business Adept small business owners know that getting their goods and services into the hands of consumers is only the start of effective and lucrative customer relationships. Quality products, dedicated employees, and excelling services are vital,...
Company changes you can implement to ensure employee happiness that will lead to improved loyalty and productivity Today’s job market is now a competitive one for both employees, and employers seeking to find the best candidate that is the right fit for the job. Newer, more modern workplaces make use of more than casual...