Ideas & Strategies - Small Business Marketing Tools

Get inspired and find answers to the latest marketing and productivity challenges for small businesses

Looking to get inspired by new ideas for your small business marketing efforts? Or maybe you are seeking out new ways to leverage the latest technology trends to make your business more responsive and productive?

Our collection of small business ideas and resources includes informational articles, product reviews, business strategies, tools comparisons and more to inspire your small business.

Select a topic below to tap into some of the latest ideas and strategies for your business.

Advertising                               Public Relations

Branding and Graphics            Social Media

Direct Marketing                       Websites

Marketing Plans                       Business Productivity

Browse latest idea and strategy articles...

Simple Ways to Earn and Keep Customer Loyalty

September 11, 2013 November 15, 2023 Direct Marketing

How businesses can use customer service policies, improved communications and loyalty programs to build lasting customer relationships Most businesses know that it costs a lot...READ MORE→

PRWeb Press Release Packages and Distribution Set-up Process

August 20, 2013 January 7, 2024 Public Relations

How to purchase a press release package to be distributed on PRWeb, including distribution and new security settings If you are a small business looking...READ MORE→

Be Gone, Bad Data: Why You Need to Verify Your Marketing Addresses

August 19, 2013 November 15, 2023 Direct Marketing

Using address verification to improve data quality for more effective direct marketing that maximizes your marketing budget Data is king in the direct marketing arena,...READ MORE→

Your Employees Posted What!? Small Business Reputation Management

August 5, 2013 November 15, 2023 Branding and Graphics

How managing your business brand reputation online is important for both customers and employees While many job seekers find employer review sites useful for insight...READ MORE→

How to Use Expense Tracking to Create an Annual Budget

August 2, 2013 November 15, 2023 Marketing Plans

Building a marketing budget based on previous year’s spending by category will help stay on track and maximize your annual marketing plans Developing annual marketing...READ MORE→

Twitter Analytics Can Generate More Revenue for Your Business

July 29, 2013 November 15, 2023 Social Media

How Twitter can become a powerful business tool by using promoted tweets, dashboard tracking and social analytics Who knew 140 characters could have such an...READ MORE→

Tracking How Small Businesses Spend Money [INFOGRAPHIC]

July 12, 2013 November 15, 2023 Business Productivity

How do your business expenses compare to the national average… and are you tracking them right? See how businesses spend and track by category in...READ MORE→

Business Travelers: Pay Attention to Concerns About Public Wi-Fi

July 11, 2013 April 21, 2014 Business Productivity

Protect your data and keep your computer, smartphone and tablet secure while using open internet access traveling for business The FBI’s recent warning to international...READ MORE→

10 Advertising Tips for Small Businesses: Simple and Effective

June 24, 2013 November 15, 2023 Advertising

Low-cost ideas to advertise your business that are easy and straight-forward to do No big budget, no problem — at least, when it comes to...READ MORE→