digital marketing trends

Do You Still Think Digital Marketing is Taking Over the Industry?

SPONOSORED POST Arcadia Corporate Merchandise Ltd. is UK’s leading merchandise supplier and promotional product management company that offers an extensive range of promotional products for big and small businesses. With years of experience in the industry, Arcadia continues to boost sales and facilitate conversions for businesses, through highly effective yet affordable promotional marketing campaigns. Digital…

networking marketing

4 Ways to Successful Networking as a Marketing Strategy

In September I shared insights into marketing your business through networking. In particular we looked at if you are a net-worker or a net-beggar. I’d like to expand further on the power and importance of networking as a business tool. Smart entrepreneurs network. They understand that networking is a key marketing strategy for business success…

promoting small business

5 Ideas for Promoting Your Small Business

While no one likes to blow their own trumpet, sometimes you should at least tell the world that you have a trumpet to begin with. To quit with the idioms and metaphors, no matter how good your service is, on its own it won’t be enough to get you to succeed. Even the best product…

event marketing tactics

The Most Underrated Marketing Tactics for Boosting Event Attendance

SPONSORED POST Photosnap is Australia’s leading photo booth company, specializing in the manufacture, sale, hire and lease of high quality photo booths. Winner of the Australian Business Excellence award, Photosnap is renowned for delivering superior products and services. The words ‘social,’ ‘local,’ and ‘mobile’ have come to define event marketing and venue promotion. Consumers want…

creative business events

5 Creative Corporate Event Ice-breakers Your Guests Will Love

SPONSORED POST This article is brought to you by Snappy Photobooths. The adoption of market leading technologies and cutting-edge styles has earned Snappy Photobooths a reputation as an innovative industry player. Nobody likes to admit it, but the business world can be a scary place. You might be the head honcho of a successful company,…

understanding marketing

Understanding Marketing: Are You a Net-Worker or a Net-Beggar?

Knowing the difference between “net-worker” and “net-begger” can lead directly to your success! When understanding marketing for your business it’s important to see that there are MANY ways to do so. (I am famous for saying: social media isn’t marketing…it’s a place where you can employ marketing strategies.) Marketing agencies spend considerable time and money…

amazon business marketing

Amazon Marketing 101 – Why all eCom Businesses Should be on Amazon

Marketing and selling products for your e-commerce business on Amazon.com It’s coming up on the busy Christmas retail selling season that can literally make or break a year for business-to-consumer businesses that sell online. Identifying new selling channels like Amazon can ensure that your e-commerce business can thrive during your busiest online selling season. This…

increase sales how to

6 Things You Need to Increase Your Sales Instantly

How small businesses can quickly get ahead of the competition and increase sales opportunities This is a consumer’s market, a market that is governed by customer preferences. Analyse the market trends carefully before you venture out into the competition. The whole purpose of starting a business is to earn profit, that is, you get maximum…

4 things you never see successful people do

4 Things You NEVER See Successful Business Owners Do

Marketing mistakes successful small businesses will never make Do you ever wonder why some businesses grow exponentially while others struggle to survive? The answer, in one word, is: MARKETING! It’s how I built PostcardMania from a fledgling startup to a $45 million enterprise with 200 employees. But there is a right way to market your…

customer retention

4 Ways to Reignite and Retain Customers

4 proven tips to improve customer loyalty and retention for your small business Pop quiz: Is it more expensive to attract new customers or keep the ones you already have? According to research from Frederick Reichheld of Bain & Company, increasing customer retention rates by 5 percent can increase profits by 25-95 percent. Long story…