office move marketing

5 Ways You Can Turn an Office Move into a Marketing Opportunity

Small business office moves bring many local marketing opportunities to reinvent or reconnect your business with employees and customers Whether you’re expanding the company or simply relocating, an office move is not only cause for celebration, it’s also a fantastic marketing opportunity. Sure, moving can be stressful (after all, there’s a lot to keep track…

How to Build a Powerful Network…Without “Networking”

Make business connections that really mater with 3 ways you can build a powerful professional network Trite though it may sound, the adage is true: When it comes to business, “it’s not what you know, but who you know” that matters. In today’s hyper-connected world, it is no longer enough that you keep your head…

thought leadership

Thought Leadership 102: How to Weaponize Your Words

3 strategies to use in your content marketing distribution plans to maximize thought leadership In my last piece, I explained how thought leadership articles can be incredibly powerful tools that establish your industry expertise by tapping into a publication’s devoted audience. While content marketing remains a relatively new concept that is quickly becoming commonplace, thought leadership marketing…

digital marketing trends

Do You Still Think Digital Marketing is Taking Over the Industry?

SPONOSORED POST Arcadia Corporate Merchandise Ltd. is UK’s leading merchandise supplier and promotional product management company that offers an extensive range of promotional products for big and small businesses. With years of experience in the industry, Arcadia continues to boost sales and facilitate conversions for businesses, through highly effective yet affordable promotional marketing campaigns. Digital…

networking marketing

4 Ways to Successful Networking as a Marketing Strategy

In September I shared insights into marketing your business through networking. In particular we looked at if you are a net-worker or a net-beggar. I’d like to expand further on the power and importance of networking as a business tool. Smart entrepreneurs network. They understand that networking is a key marketing strategy for business success…

promoting small business

5 Ideas for Promoting Your Small Business

While no one likes to blow their own trumpet, sometimes you should at least tell the world that you have a trumpet to begin with. To quit with the idioms and metaphors, no matter how good your service is, on its own it won’t be enough to get you to succeed. Even the best product…

event marketing tactics

The Most Underrated Marketing Tactics for Boosting Event Attendance

SPONSORED POST Photosnap is Australia’s leading photo booth company, specializing in the manufacture, sale, hire and lease of high quality photo booths. Winner of the Australian Business Excellence award, Photosnap is renowned for delivering superior products and services. The words ‘social,’ ‘local,’ and ‘mobile’ have come to define event marketing and venue promotion. Consumers want…

creative business events

5 Creative Corporate Event Ice-breakers Your Guests Will Love

SPONSORED POST This article is brought to you by Snappy Photobooths. The adoption of market leading technologies and cutting-edge styles has earned Snappy Photobooths a reputation as an innovative industry player. Nobody likes to admit it, but the business world can be a scary place. You might be the head honcho of a successful company,…

understanding marketing

Understanding Marketing: Are You a Net-Worker or a Net-Beggar?

Knowing the difference between “net-worker” and “net-begger” can lead directly to your success! When understanding marketing for your business it’s important to see that there are MANY ways to do so. (I am famous for saying: social media isn’t marketing…it’s a place where you can employ marketing strategies.) Marketing agencies spend considerable time and money…

amazon business marketing

Amazon Marketing 101 – Why all eCom Businesses Should be on Amazon

Marketing and selling products for your e-commerce business on Amazon.com It’s coming up on the busy Christmas retail selling season that can literally make or break a year for business-to-consumer businesses that sell online. Identifying new selling channels like Amazon can ensure that your e-commerce business can thrive during your busiest online selling season. This…