Marketing and selling products for your e-commerce business on Amazon.com It’s coming up on the busy Christmas retail selling season that can literally make or break a year for business-to-consumer businesses that sell online. Identifying new selling channels like Amazon can ensure that your e-commerce business can thrive during your busiest online selling season. This...
How small businesses can quickly get ahead of the competition and increase sales opportunities This is a consumer’s market, a market that is governed by customer preferences. Analyse the market trends carefully before you venture out into the competition. The whole purpose of starting a business is to earn profit, that is, you get maximum...
4 proven tips to improve customer loyalty and retention for your small business Pop quiz: Is it more expensive to attract new customers or keep the ones you already have? According to research from Frederick Reichheld of Bain & Company, increasing customer retention rates by 5 percent can increase profits by 25-95 percent. Long story...
Strong employee engagement is often an untapped opportunity to grow your small business brand. Brand loyalty and promotion is something that every brand strives for, but most brands approach it as something that happens amongst a purely external audience of consumers. One of the most important audiences is a brand’s own employees, yet they...
Multi-channel customer service (also multi-channel customer support or even Omni channel if you prefer) is one of the new marketing ‘buzz words’ that we have inherited along with the internet era. Businesses are told that they need to be multi-channel to thrive. But what does multi-channel customer service mean in practice? As ZenDesk most ably puts...
To truly identify with your target market, it is important to not only be able to speak their language but also get inside their heads. Let’s have a look at some of the ways successful marketers are reaching the right audiences for their products or services using a few simple psychological triggers. Remember, the purpose...
Cloud technology has taken the world by storm, no pun intended, and web developers across the have expressed special interest in the cloud as it pertains to web development. Companies looking to make the most of cloud technology in their web applications should also consider the importance of choosing the Best LLC Service to ensure...
Today’s online marketers and their teams are becoming increasingly remote, working together as virtual teams from different corners of the globe. Not to say that the cloud hasn’t played a critical role in enabling such remote flexibility, there’s no avoiding the fact that the switch from traditional working environments to virtual ones can be and...
I’ve been in the SEO industry for close to 5 years now, generally SEO is seen as a “snake oil” industry, due to the huge amount of spam emails that you and I receive. But, there is no denying that ranking in Google can be hugely profitable for almost any business. Knowing this, many small...
Getting your first client or customer in any business is said to be the most difficult. Digital marketing businesses are no different. When you first start a company you have no case studies, no testimonials and more importantly no trust. In this article I’m going to outline the exact process I used to gain my...