How small businesses can use email marketing to maximize sales opportunities Thanksgiving week For small businesses in the retail sector, the holiday season can make or break their year. And for most, the week of Thanksgiving typically marks the kick-off of sales and discounts that will help them end the year strong. But for small business...
Every day and in countless ways. running a small business is both challenging and rewarding. Social media, although rewarding in many ways, has also become one of the newest challenges small businesses face with their marketing. Is the time I am investing worth it? How much should I be spending on social media advertising? What...
Follow these tips to help you gain more email subscribers from your website You know by now that an email newsletter is one of the most effective ways to engage your customers. You may also know that an email newsletter is an awesome marketing tool that will help you boost interest in new products, services...
Many small business owners and entrepreneurs want to encourage their kids to develop their own business someday or help inspire the next generation of entrepreneurs. Don’t you wish someone shared with you everything you know now when you were a kid with your first business idea? My First Startup is an educational comic book that teaches...
Direct marketing has been an advertising mainstay for decades, and with good reason. Direct marketing enables small-business owners to achieve their ultimate goal — a true one-on-one conversation with customers and potential leads. It’s a personal and highly targeted form of marketing; and when done correctly, direct marketing can provide tremendous returns in terms of...
Small businesses don’t have it easy in times of global economic hardships: competition is growing with the number of potential customers staying approximately the same. Even with a steady increase in tools available to brands looking to get through to their target audience and market their products among new clients, finding the perfect marketing model...
How small businesses can use the Periscope app as a direct marketing tool at trade events If you haven’t heard of Periscope yet, don’t feel too bad- it’s still fairly new. That being said, for such a relatively new platform, it’s having some unheard of growth, and it’s probably worth getting acquainted with before everyone...
Is your small business branding ready for a new and improved brand image? Rebranding a business is not for the faint of heart. The process demands close scrutiny of internal culture, an objective assessment of current (and future) market conditions, and no small amount of courage to take a chance on a completely new identity for...
Targeted Facebook advertising boost sales and customer acquisition to help jumpstart new business As an entrepreneur or small business startup, getting your new product or service in front of the right people (you know, people that want to buy from you) can be quite a challenge. Even if you have a really unique product or service, that...
How your small business can boost productivity and cut costs by offering employees paid sick leave Many small businesses have to evaluate and making cost-benefit decisions on which benefits their employees need the most and which benefits they can afford to offer. While your business may be eager to improve benefit packages for employees, it also...