Online retailers can showcase products to buyers shopping for related products with a highly targeted cost-per-click ad program on Amazon.com Small businesses are always looking for a new way to drive traffic to their website and generate online sales. Being part of a high visibility distribution channel can help elevate your online presence and enable...
New technology tools and services can help small businesses communicate with customers and prospects better, faster and cheaper Technology has changed the way small businesses compete and do business – from outsourcing basic business functions through hosted online services to new technology innovations that just make doing business easier. In addition to small business marketing...
These SEO marketing tactics help companies get more website traffic and improve search engine page rankings for targeted keywords Good search engine page ranking with relevant keywords is the key to getting more traffic for your website. More website traffic increases potential website inquiries, sales leads, online sales and other revenue opportunities for businesses. With...
Self-serve PR ideas that businesses can use for free or low-cost tools for public relations tactics that deliver big impact results It is time to toot your own horn. With a general understanding of public relations best practices and effective use of new media marketing tools, businesses can easily generate their own free or low-cost...
Limited staffs and tight budgets are making self-serve marketing tools more attractive to small businesses With a tough economy and an even tougher business environment, small businesses need all the help they can get with marketing their products and services. Many small business are owner operated with hands-on owners that must wear many hats… yes,...
Small business communication strategies can leverage cost-effective email marketing newsletters to build key customer relationships and sales With thoughtful planning and execution, an email marketing newsletter can be quite effective for businesses looking to build relationships with customers. The development of an email marketing newsletter should balance business aspirations with realistic goals. Carefully planning intended...
Use YouTube to showcase your company videos and compliment your brand and marketing with proper colors, logos and messaging YouTube has become a very effective low-cost way for businesses to communicate to customers and prospects via video messages. The video mega-destination can help provide traffic to your website, communicate product and services information and support...
How small businesses can learn from micro-targeting techniques used by the Obama campaign to reach target demographics with the right messages to win the election It is clear that President Barack Obama won reelection in the 2012 race for U.S. President because he was able to secure votes from a more diverse demographic of voters...
Local small businesses can target customers with highly-effective online advertising options that use geo-targeting and demographic targeting technology to deliver the right message to the right person With new advertising options on the internet, it’s never been easier for local businesses to reach local customers in a cost-effective manner. There are internet ad options available...
Free downloadable marketing plan templates help small businesses create and implement cost-effective marketing activities to meet annual business goals and objectives Small Business Marketing Tools, an online destination for low-cost marketing tools and resources, releases a free collection of easy-to-use annual marketing plan templates to help small businesses maximize their integrated marketing strategies and tactics...