Should your small business brand take a stand on hate speech and join the Facebook ad boycott? The pandemic has certainly been tough on businesses. Although the latest COVID-19 relief bill, which included nearly $500 billion in economic distress relief for companies, was signed into law back in March, those payments haven’t done nearly enough...
Strategies to jump start your small business marketing, grow your business and beat the competition If you don’t already know, marketing is one of the first steps in opening a small business and is an essential part of helping a business grow and beat out the competition. Large companies such as Starbucks, Target, Walmart, Forever...
How digital marketing technology is changing small business marketing with new ways to optimize your marketing plans Technology is continuously integrated into our daily lives. In 2020, video calls are routine, many cars can drive themselves, and your personal assistant might be a smart speaker rather than a person. Marketing, likewise, has undergone a technological...
Reduce business expenses with new cost containment strategies that can help small businesses impacted by the COVID-19 pandemic The COVID-19 pandemic has forced people around the world to reevaluate almost everything in their lives, from their daily routines to their hygiene practices. For small business owners, the global health crisis has caused them to take...
How wedding industry businesses can respond to the COVID-19 pandemic and weather the economic storm to survive The wedding industry is incredibly lucrative, with 2.4 million nuptials taking place in the U.S. each year. However, the global pandemic has had massive effects on this sector, with most couples being forced to cancel, reschedule, or plan...
Reaching out to get customer feedback and effectively managing your response can reap big benefits for your small business Adept small business owners know that getting their goods and services into the hands of consumers is only the start of effective and lucrative customer relationships. Quality products, dedicated employees, and excelling services are vital, but...
Company changes you can implement to ensure employee happiness that will lead to improved loyalty and productivity Today’s job market is now a competitive one for both employees, and employers seeking to find the best candidate that is the right fit for the job. Newer, more modern workplaces make use of more than casual Friday’s...
In 2017 the median loss attributed to healthcare claim fraud was $1,185,990. Healthcare fraud includes any type of filed fraudulent claim that is intended to turn a profit on the part of the filer. The medical industry faces many forms of fraud, and schemes like this can come in many different forms including: Using a...
Being vocal about the benefits of small business can help bring in more customers to shop small, locally-owned and operated companies While large chains and e-commerce continue to grow and thrive, many consumers are committed to shopping locally. In fact, about 90% of Americans shop with local businesses at least once a week and as...
Avoiding these marketing mistakes will help protect your small business brand and ensure you are spending your marketing budget wisely Today, brand is everything. Customers have the brands they trust most and they have no problem giving their attention (and money) to them. So, how do small businesses get their brand’s name out to the...