Create an engaging and inspiring office environment for your small business on a small budget using some creative DIY art ideas Art in the workplace is way more important than you might actually think. It can be used to easily transform an empty room and take it from drab to fab. Wall art and...
The More You Know: Employee Theft Common in Non-Profits
Employee theft is a common occurrence in many different businesses. But, what about employee theft in non-profits? Many non-profits across the United States are seeing problems with their employees taking the money the group receives and using it for their personal lives. According to The Boston Globe, one non-profit is still trying to recover....
How Organizations Can Better Deal With Workplace Compliance Issues
Even small business managers need to ensure a focus on workplace compliance and company culture for the company to succeed For a company to remain successful, the entire organization must operate at its highest potential. Every department must do its own part to result in a company-wide positive performance. Every individual must do the...
Business Travel May Be Causing Psychological Problems, New Study Shows
Is business trip anxiety and stress impacting your small business success or productivity? Studies show it can happen. Frequent business trips may be causing your anxiety and depression, new research shows. According to a recent study published in the Journal of Occupational and Environmental Medicine, Americans who frequently travel on business are more likely...
7 New Year’s Resolutions To Boost Your Productivity In 2018
Boost your small business productivity in 2018 with simple, but effective, professional hacks that will revamp the way you work As 2017 turned to 2018, you may have felt a sense of renewal. Perhaps you are looking to make some changes in your personal life or finally stick with that workout routine. No matter...
What Advertisers Should Know About Inappropriate Content on YouTube
Content advertising on YouTube will be less risky with new video monitoring policies to protect advertisers from placing ads alongside inappropriate content As the CEO of a social media platform, it’s important to understand and prioritize the safety of the users. For YouTube’s CEO Susan Wojcicki, creating new ways to make sure everyone is...
3 Smart Strategies for E-Commerce Sales Success
E-commerce marketing strategies to give your small business the edge and improve online sales opportunities U.S. e-commerce revenue is about $423.3 billion and is steadily climbing. That’s because more and more consumers are coming to understand the value of shopping with the simple convenience of using a handheld device. That being said, if you’re...
Marketing To Millennials: How To Get the ‘Savviest Generation’ To Buy Your Product
Millennial marketing may mean a change in strategy to reach the tech savvy demographic segment and influence them to purchase your product Small businesses in the digital age often run into marketing challenges, particularly when it comes to targeting Millennials. In spite of what some see as their many, many faults, Millennials represent huge...
How You Can Get The Most Out Of Your Business’s Promotional Products
Promotional products can still make a difference for your business and brand visibility by choosing the right products for cost-effective promo marketing When it comes to marketing your business, there is a benefit in diversifying your strategy. While some companies may favor a digital-only model, others have blended new and traditional marketing practices. And...
How to Sell Your Product with the Use of Packaging
Tips for designing and creating product packaging that will help market and sell what’s on the inside of the box If you own a small business and sell a product, there are a few questions you need to ask yourself in regards to its success. What makes my product stand out? How is my...