New small businesses like KidTech with a strategy focusing on kid technology products and services are prime to succeed in new kid-friendly digital environment We’ve come to a unique juncture as a society. Where 20 to 30 years ago, technology was really just being brought onto the scene (minimally, at that), now toddlers have no...
Your online and offline marketing efforts should work together, and guerrilla marketing techniques will help you maximize combined results Online marketing is slowly taking over the role that traditional, offline, marketing once occupied. That certainly doesn’t mean you can abandon traditional marketing techniques altogether. Quite the opposite, actually. You are now tasked with the job...
Create an engaging and inspiring office environment for your small business on a small budget using some creative DIY art ideas Art in the workplace is way more important than you might actually think. It can be used to easily transform an empty room and take it from drab to fab. Wall art and other...
Employee theft is a common occurrence in many different businesses. But, what about employee theft in non-profits? Many non-profits across the United States are seeing problems with their employees taking the money the group receives and using it for their personal lives. According to The Boston Globe, one non-profit is still trying to recover. When...
Even small business managers need to ensure a focus on workplace compliance and company culture for the company to succeed For a company to remain successful, the entire organization must operate at its highest potential. Every department must do its own part to result in a company-wide positive performance. Every individual must do the same....
Is business trip anxiety and stress impacting your small business success or productivity? Studies show it can happen. Frequent business trips may be causing your anxiety and depression, new research shows. According to a recent study published in the Journal of Occupational and Environmental Medicine, Americans who frequently travel on business are more likely to...
Boost your small business productivity in 2018 with simple, but effective, professional hacks that will revamp the way you work As 2017 turned to 2018, you may have felt a sense of renewal. Perhaps you are looking to make some changes in your personal life or finally stick with that workout routine. No matter your...
Content advertising on YouTube will be less risky with new video monitoring policies to protect advertisers from placing ads alongside inappropriate content As the CEO of a social media platform, it’s important to understand and prioritize the safety of the users. For YouTube’s CEO Susan Wojcicki, creating new ways to make sure everyone is safe...
E-commerce marketing strategies to give your small business the edge and improve online sales opportunities U.S. e-commerce revenue is about $423.3 billion and is steadily climbing. That’s because more and more consumers are coming to understand the value of shopping with the simple convenience of using a handheld device. That being said, if you’re one...
Millennial marketing may mean a change in strategy to reach the tech savvy demographic segment and influence them to purchase your product Small businesses in the digital age often run into marketing challenges, particularly when it comes to targeting Millennials. In spite of what some see as their many, many faults, Millennials represent huge opportunities...