Going beyond product descriptions to describe your brand by telling a small business story on your website that customers want to hear When consumers browse online, they typically think about types of products they can buy, or are simply looking to learn more about an industry. Many websites make the mistake of focusing too...
Branding vs Marketing: how your small business brand and marketing strategies relate to one another in the story of your company Branding and marketing go hand-in-hand but have uniquely targeted functions in the world of business. Though many people tend to conflate the two terms, there’s actually quite a distinct and not at all...
When freelancers compete for logo design projects, small businesses can get affordable, high quality results with an easier process than working with an expensive design agency SPONSORED POST DesignBro was founded by Design Agency owners to create a very high quality but affordable design service. We offer Logo Design, Brand Identity design, and Packaging...
Retail product label printing starts with a good initial art design concept that meets your marketing objectives and attracts customers in final product placement First impressions matter, and this is especially true when selling a product in a retail setting. When a potential customer walks by, you want to communicate a visual message in...
Why every small business can, and should, make digital publishing part of their ongoing content marketing strategy While seldom visited libraries and bookstores might make it seem like not a lot of people read books nowadays, this is not an accurate indicator. If you take a look at the digital publishing statistics, you’ll see...
Promotional products can still make a difference for your business and brand visibility by choosing the right products for cost-effective promo marketing When it comes to marketing your business, there is a benefit in diversifying your strategy. While some companies may favor a digital-only model, others have blended new and traditional marketing practices. And...
Tips for designing and creating product packaging that will help market and sell what’s on the inside of the box If you own a small business and sell a product, there are a few questions you need to ask yourself in regards to its success. What makes my product stand out? How is my...
Catering restaurant designs to social media sites like Instagram can be a huge boost to restaurant marketing efforts What’s the most important question that restaurateurs ask themselves when planning a new restaurant? It isn’t the type of cuisine they will serve, or where they will source their ingredients. According to a statement to Mic.com...
Employer branding can help promote how your small business offers unique opportunities for employees If you run a small business, you’ve got enough to worry about, haven’t you? You have to keep on top of sales, ensure you’ve got the best people in your team and look after your customers. Employer branding may not...
The growing options and tools with digital marketing may be challenging for small businesses to navigate in a changing online environment Small and medium-sized businesses (SMEs) have more marketing options than ever before. Moreover, the marketing field is teeming with a range of inexpensive tools. Then again, this does not mean that marketing campaigns...