How to get started with indoor digital signage to improve in-store branding and merchandising with interactive displays that drive sales As the world becomes more dependent on technology, the very way we advertise is changing. Gone are the days of sifting through the yellow pages or stumbling across a newspaper ad to find the...
Choosing the right video type that will have the biggest impact for your business and your digital marketing strategies You want to add video to your marketing strategy, but you’re having a difficult time deciding what type of video will provide the most value to your audience and give you the largest reach. Or...
Protecting your business information is important but you must understand copyright laws to avoid copyright infringement Owning and managing a business takes a lot of work. Fortunately, technology has made being a business owner much easier. For example, 97% of companies that use field service management software said it was beneficial to their business...
How to build consumer confidence and trust in your small business so customers can feel confident spending money on your brand For an online or an e-commerce business, a question that every customer will eventually make is – do I trust them enough to do business with them? First of all, there are a...
Discover the benefits of prototypes to determine if your new innovative product or service will actually work for your business Innovation is one of the many key elements of running a successful business. Because technology and consumer preferences are constantly changing, your company must change, too. A company that is not striving to create...
You don’t have to be a big business to create a big brand… follow this small business brand strategy to make your business look a lot bigger and stronger. We live in interesting times. On one hand, we have this massive collection of online tools for critical business processes like marketing, branding, bookkeeping, etc....
Pay attention to location, font and color when designing small business signage to attract customers to your business location Signage can be an essential part of getting customers in the door to your small business; it’s estimated that half of all customers who enter a business do so because of signage. This can be...
How branded uniforms can ensure your employees and staff are making the best impression with customers for your small business identity SPONSORED POST Our over 45 years of experience in their industry ensures that Simon Jersey can provide durable, stylish and professional uniforms for a wide variety of industries and businesses. As a business...
Going beyond product descriptions to describe your brand by telling a small business story on your website that customers want to hear When consumers browse online, they typically think about types of products they can buy, or are simply looking to learn more about an industry. Many websites make the mistake of focusing too...
Branding vs Marketing: how your small business brand and marketing strategies relate to one another in the story of your company Branding and marketing go hand-in-hand but have uniquely targeted functions in the world of business. Though many people tend to conflate the two terms, there’s actually quite a distinct and not at all...