How to build consumer confidence and trust in your small business so customers can feel confident spending money on your brand For an online or an e-commerce business, a question that every customer will eventually make is – do I trust them enough to do business with them? First of all, there are a...
Discover the benefits of prototypes to determine if your new innovative product or service will actually work for your business Innovation is one of the many key elements of running a successful business. Because technology and consumer preferences are constantly changing, your company must change, too. A company that is not striving to create...
You don’t have to be a big business to create a big brand… follow this small business brand strategy to make your business look a lot bigger and stronger. We live in interesting times. On one hand, we have this massive collection of online tools for critical business processes like marketing, branding, bookkeeping, etc....
Pay attention to location, font and color when designing small business signage to attract customers to your business location Signage can be an essential part of getting customers in the door to your small business; it’s estimated that half of all customers who enter a business do so because of signage. This can be...
How branded uniforms can ensure your employees and staff are making the best impression with customers for your small business identity SPONSORED POST Our over 45 years of experience in their industry ensures that Simon Jersey can provide durable, stylish and professional uniforms for a wide variety of industries and businesses. As a business...
Going beyond product descriptions to describe your brand by telling a small business story on your website that customers want to hear When consumers browse online, they typically think about types of products they can buy, or are simply looking to learn more about an industry. Many websites make the mistake of focusing too...
Branding vs Marketing: how your small business brand and marketing strategies relate to one another in the story of your company Branding and marketing go hand-in-hand but have uniquely targeted functions in the world of business. Though many people tend to conflate the two terms, there’s actually quite a distinct and not at all...
When freelancers compete for logo design projects, small businesses can get affordable, high quality results with an easier process than working with an expensive design agency SPONSORED POST DesignBro was founded by Design Agency owners to create a very high quality but affordable design service. We offer Logo Design, Brand Identity design, and Packaging...
Retail product label printing starts with a good initial art design concept that meets your marketing objectives and attracts customers in final product placement First impressions matter, and this is especially true when selling a product in a retail setting. When a potential customer walks by, you want to communicate a visual message in...
Why every small business can, and should, make digital publishing part of their ongoing content marketing strategy While seldom visited libraries and bookstores might make it seem like not a lot of people read books nowadays, this is not an accurate indicator. If you take a look at the digital publishing statistics, you’ll see...