An integrated direct marketing approach that includes Facebook ads, online and offline campaigns will help you generate more leads on Facebook Whether you love Facebook or can’t stand it, it’s clear this social media giant isn’t going anywhere anytime soon. Just check out these statistics: 27 billion people log into Facebook each month 79% of...
6 ways to adjust your b2c small business direct marketing strategy for techniques and approaches that work best for b2b outreach The problem with SMB marketing teams lies in the fact that they’re often basing their B2B outreach based on B2C methods, techniques and approaches. Sure, a sale is a sale and a customer is...
2019 digital marketing trends small businesses need to think about adding to their New Year annual marketing plans With the start of 2019, you might have considered switching around your digital marketing strategy. You’re not alone; in fact, most companies use a variety of digital marketing strategies and techniques to tap into niche markets and...
Earn extra income by making creating a profitable Airbnb side business with these simple Airbnb marketing and business tips Online home-sharing marketplace Airbnb continues to grow in popularity as an affordable alternative to traditional hotels. Almost anyone can make some extra income by renting out their home — or even one room in their home...
Small businesses that want to attract and win the loyalty of millennial customers need to be careful about making these marketing mistakes Did you know that millennials love small businesses? Their desire to shop local, know the origin of their purchases, and spend their money with people they trust has led them to champion the...
Generating repeat, return customers with a positive customer experience is a winning strategy for your small business success A small number of return customers generate as much as 40 percent of your entire profit. However, statistics surrounding them tend to be even more impressive. A satisfied customer might return even if you don’t engage them...
Small businesses that think direct mail is dead and only rely on digital marketing are missing out on real local marketing results Let’s be honest — do you think direct mail is dead? If you’re like a lot of business owners I meet, you probably believe digital marketing is the future, and therefore, hands-down THE...
Put together a strong trade show digital marketing strategy before, during and after your event to maximize results Having a strong digital marketing strategy is important for your business at all times, but it can be especially advantageous when you have a trade show coming up. The next time you are attending a trade show,...
How to differentiate your small business from the competition to target and attract new loyal customers When just starting out as a small business, it can be difficult to get your name out there. With so many large corporations already having a loyal customer base, breaking into your chosen industry is a challenge if you...
Businesses can learn from National Customer Service Week by focusing on what makes customer service good or bad in their own business Did your company celebrate National Customer Customer Service Week? If you haven’t heard of this little-known observation week, let’s fix that now. Sponsored by the non-profit International Customer Service Association (ICSA), National Customer...