direct mail mistakes

3 Direct Mail Flubs Costing You Big Bucks

Save marketing dollars and maximize your results by avoiding these direct mail marketing mistakes You’re probably pretty adept at risk management. I mean, if you’re still in business – at any level – you’ve made choices that either increased or decreased your risk of failure. Some of them panned out. Others probably didn’t. Point is: As...

unique selling proposition worksheet

Free Worksheet to Create Your Company’s Unique Selling Proposition

How to zero in on your unique selling proposition (USP) to set your business apart from the competition Successful businesses know what makes them special to customers or their market and they “own it”. As a small business you are often facing strong competition from your local market and from the big brands. If you offer...

email marketing hot again

Don’t Build on Someone Else’s Land: Why Email Marketing is Hot Again

How social media pay to play is driving more businesses back to email marketing Businesses large and small quickly jumped on the social media bandwagon over the last few years to take advantage of so-called free marketing opportunities on social media sites like Facebook and Twitter. Many businesses simply abandoned developing an email marketing strategy...

cost vs revenue credit cards

Cost vs. Revenue Gains of Credit Cards

Business benefits of accepting credit cards for payments and how they can impact your bottom line You may still believe “cash is king,” but studies show that today’s consumers are more profitable to your business if you accept credit cards — despite the processing fees you’ll incur as a result. According to data compiled...

mobile marketing

Three Mobile Strategies to Incorporate in Your Marketing Plan

Tips and advice on different mobile marketing tactics you can use that will separate you from your competitors and keep you customers coming back Marketing budgets can be tight and staff resources can run low. Knowing how to leverage easy-to-use and low-cost marketing tools is, as a result, critical for small businesses. Thankfully, there...

cold call tips

Tips and Tricks for Cold Calling Success

How to make sales prospecting calls work for your business with successful cold call techniques There are those who claim that the age of social media has rendered cold calling dead; “Not true,” says Smart.com. Countless industries, like insurance, still benefits from savvy cold calling techniques. Cold calling is not dead – it’s merely...

earn customer loyalty

Simple Ways to Earn and Keep Customer Loyalty

How businesses can use customer service policies, improved communications and loyalty programs to build lasting customer relationships Most businesses know that it costs a lot more to get a new customer than it does to keep an existing one. Yet many businesses overlook simple ways they can make sure their customers are happy and...

address data veriication

Be Gone, Bad Data: Why You Need to Verify Your Marketing Addresses

Using address verification to improve data quality for more effective direct marketing that maximizes your marketing budget Data is king in the direct marketing arena, but data quantity isn’t as important as data quality. You don’t want to spend a good chunk of your marketing budget sending out direct mail campaigns to untargeted customers,...

direct mail marketing

Is Direct Mail a Worthy Use of Your Marketing Dollars?

Strategies to help make direct mail marketing campaigns a more cost-effective investment that produces a better ROI for your business When was the last time you checked your mailbox? If the answer is, “I don’t remember,” you might be forgetting a major marketing opportunity. In our increasingly digital world, direct mail campaigns are still...