cold call tips

Tips and Tricks for Cold Calling Success

How to make sales prospecting calls work for your business with successful cold call techniques There are those who claim that the age of social media has rendered cold calling dead; “Not true,” says Smart.com. Countless industries, like insurance, still benefits from savvy cold calling techniques. Cold calling is not dead – it’s merely...

earn customer loyalty

Simple Ways to Earn and Keep Customer Loyalty

How businesses can use customer service policies, improved communications and loyalty programs to build lasting customer relationships Most businesses know that it costs a lot more to get a new customer than it does to keep an existing one. Yet many businesses overlook simple ways they can make sure their customers are happy and...

address data veriication

Be Gone, Bad Data: Why You Need to Verify Your Marketing Addresses

Using address verification to improve data quality for more effective direct marketing that maximizes your marketing budget Data is king in the direct marketing arena, but data quantity isn’t as important as data quality. You don’t want to spend a good chunk of your marketing budget sending out direct mail campaigns to untargeted customers,...

direct mail marketing

Is Direct Mail a Worthy Use of Your Marketing Dollars?

Strategies to help make direct mail marketing campaigns a more cost-effective investment that produces a better ROI for your business When was the last time you checked your mailbox? If the answer is, “I don’t remember,” you might be forgetting a major marketing opportunity. In our increasingly digital world, direct mail campaigns are still...

Constant Contact Save Local Coupon deals

Use Local Coupon Deal Offers in Email Marketing with Constant Contact

Constant Contact’s new SaveLocal tool combines local coupon offers and deals with their industry leading email marketing software for one easy-to-use online sales tool that creates loyal, repeat customers Online local coupon deals are quickly becoming a valuable tool for businesses to generate additional sales. In tight economic times, consumers are looking for ways...

business card email addresses

How to Organize Business Card Leads and Contacts for Email Marketing

Improve sales follow-up with business card leads by using a smartphone scan app to electronically organize and integrate contacts into your email marketing software program Let’s face it, business cards are quickly becoming more and more of an outdated source of information in today’s electronically evolving world. While they are still essential for keeping...

targeting customers

3 Ways to Improve Targeting for Customers or Market Territories

From demographics to buying behavior traits and customer interests, learning more about your ideal customer and your target market will help you maximize your marketing campaign budget and revenue results Businesses continue to make investments in their marketing by expanding online advertising, direct marketing and lead generation campaigns. But are they spending their money...

customer retention tactics

5 Tactics to Improve Customer Retention

Studies show that a small increase in customer retention can increase profits by at least 25%. Learn how to keep loyal customers and boost profits with 5 easy customer retention tactics to increase sales With the large number of options that customers have today, it is becoming increasingly tough to bring customers back to...

old school marketing ideas

Old School Marketing Ideas Local Small Businesses Should Still Use

With some updated ideas and integration of social media, these tried and proven, back-to-basics marketing strategies and tactics can still be effective generating sales leads, inquiries and revenue for small businesses in a local market In a world of online marketing and social media, sometimes tried and proven marketing tactics can be a refreshing...