business card email addresses

How to Organize Business Card Leads and Contacts for Email Marketing

Improve sales follow-up with business card leads by using a smartphone scan app to electronically organize and integrate contacts into your email marketing software program Let’s face it, business cards are quickly becoming more and more of an outdated source of information in today’s electronically evolving world. While they are still essential for keeping...

targeting customers

3 Ways to Improve Targeting for Customers or Market Territories

From demographics to buying behavior traits and customer interests, learning more about your ideal customer and your target market will help you maximize your marketing campaign budget and revenue results Businesses continue to make investments in their marketing by expanding online advertising, direct marketing and lead generation campaigns. But are they spending their money...

customer retention tactics

5 Tactics to Improve Customer Retention

Studies show that a small increase in customer retention can increase profits by at least 25%. Learn how to keep loyal customers and boost profits with 5 easy customer retention tactics to increase sales With the large number of options that customers have today, it is becoming increasingly tough to bring customers back to...

old school marketing ideas

Old School Marketing Ideas Local Small Businesses Should Still Use

With some updated ideas and integration of social media, these tried and proven, back-to-basics marketing strategies and tactics can still be effective generating sales leads, inquiries and revenue for small businesses in a local market In a world of online marketing and social media, sometimes tried and proven marketing tactics can be a refreshing...

small business ebooks

Creating eBooks to Promote Small Business Products and Services

The creation of an eBook can generate income as well as help a business build an industry reputation with additional exposure to their products, services or expertise As eBook readers become more popular and accessible, many small businesses are finding that the creation of an eBook can be a great way to position themselves...

mobile tag QR codes

Mobile Tag Scan Technology Tips for Printed Marketing Materials

New mobile tag reader technology enables businesses to get tech savvy and extend marketing beyond printed marketing materials with QR codes Many large consumer electronics manufacturers were the first businesses to adopt the new mobile tag reader technology to enable quick & easy comparison shopping at stores. Consumers can simply scan a mobile tag...