social media black friday

The Social Media Push for Black Friday

How retail businesses are using social media to promote Black Friday deals Last year, Black Friday attracted 247 million shoppers who spent nearly $60 billion dollars, according to the National Retail Federation. The numbers could be even higher this year and, to ensure that they have an ample share of the Black Friday booty,...

Google authorship content

How Google Authorship and Content Marketing Go Hand in Hand

SEO watchers have seen the rise of Google Authorship playing a part in the content marketing puzzle aligned with search results According to Google Webmaster Central, Authorship is Google’s program to build a substantial connection between the person’s Google+ profile and a person’s content on the web. A user’s Google+ account can be extremely...

linkedin hero image change

How to Update LinkedIn Hero Image Features on Groups

Step-by-step how to for changing default feature image on LinkedIn Groups and setting manager choice rotations If you visited any groups after August 21, 2013 on Linked, you may notice that things look a bit different. Most notably the main image at the top of LinkedIn group pages. LinkedIn recently made some nice design...

Grow Revenue from Twitter

Twitter Analytics Can Generate More Revenue for Your Business

How Twitter can become a powerful business tool by using promoted tweets, dashboard tracking and social analytics Who knew 140 characters could have such an effect on your bottom line? Once thought of as a waste of time, Twitter has transformed into an important tool for brand management, marketing and customer service. These days,...

blogging with google+

Does Google+ Fit into Your Social Blogging Strategy?

How to make use Google+ to enhance your blog’s SEO, engage your followers and expand your audience The Google world takeover continues with near-daily enhancements, upgrades and overall ‘improvements’ to its user experience. A recent example is Google integrating Google+ comments into Blogger, its popular blog hosting site. Those using the Blogger platform now...

linkedin leaks

LinkedIn or Leaked-in: How Much Should You Share with Business Connections?

LinkedIn group discussions and status updates can be a great place to network, but be careful about disclosing confidential business plans or information to competitors in your industry LinkedIn Groups are one of the best ways to get access to professionals in your industry niche and make important connections for advancing your career or business....

facebook promoted posts

Facebook Page Promoted Posts for Businesses – Good or Bad?

Why paying for Facebook Promoted Posts on brand pages is both a good and bad feature for small businesses… and how promoted posts can work for brands Many small businesses spent a lot of effort building their fan base by attracting “likes” to their Facebook business pages. And many also spent precious marketing dollars...

Pinterest minimum image size

Pinterest Minimum Image Size for Pin Friendly Website Photos

Design your website content with photos sizes that are large enough for Pinterest to encourage more image pins and website traffic Many businesses are starting to see that having a presence on Pinterest can be very beneficial to growing their brand, website traffic and general consumer buzz. People stumble onto images or photos on...

Comparison Chart for Choosing Between Top Social Media Sites for Marketing

Compare Facebook, Twitter, LinkedIn, Pinterest, YouTube and Google+ to choose the best social media sites to invest time and money in brand promotion, advertising, and communications for your business and industry type Social media sites have become a must-have communication and promotional medium for businesses to include within their marketing plan. But with the...