As the formerly free social media platform turns into a paid site, businesses should reevaluate their Facebook strategy and investment When small businesses first discovered Facebook it seemed to be the answer to all their small business marketing challenges. They could reach customers and prospects directly through a Facebook business page without spending a...
Tips for choosing a post topic, writing your first post and promoting posts to expand the reach of your expertise on LinkedIn LinkedIn has become much more than a place to find your next job. It’s a place to showcase your expertise, network, generate sales or partnership opportunities, build your personal brand and gain...
Build your LinkedIn strategy with Company Pages for more engagement, traffic and real customer opportunities When I first started out with my LinkedIn marketing strategy it was all about groups. I thought groups were the best way to reach new people and promote our small business… more so than a Company Page. And at...
Understanding the importance of your “talking about this” number really means and how can you improve it Small business owners with Facebook business pages have been obsessed with how many likes their page has acquired. But there is another important metric that often gets less attention by business owners – partly because they don’t...
How retail businesses are using social media to promote Black Friday deals Last year, Black Friday attracted 247 million shoppers who spent nearly $60 billion dollars, according to the National Retail Federation. The numbers could be even higher this year and, to ensure that they have an ample share of the Black Friday booty,...
SEO watchers have seen the rise of Google Authorship playing a part in the content marketing puzzle aligned with search results According to Google Webmaster Central, Authorship is Google’s program to build a substantial connection between the person’s Google+ profile and a person’s content on the web. A user’s Google+ account can be extremely...
Step-by-step how to for changing default feature image on LinkedIn Groups and setting manager choice rotations If you visited any groups after August 21, 2013 on Linked, you may notice that things look a bit different. Most notably the main image at the top of LinkedIn group pages. LinkedIn recently made some nice design...
Free Guide on how to take advantage of social media integration tools on your website like social sign on and sharing for better user engagement For many marketers, the power of social media is starting to become very clear. Their investment in social media is beginning to grow leads, company engagement… and most importantly...
How Twitter can become a powerful business tool by using promoted tweets, dashboard tracking and social analytics Who knew 140 characters could have such an effect on your bottom line? Once thought of as a waste of time, Twitter has transformed into an important tool for brand management, marketing and customer service. These days,...
How to make use Google+ to enhance your blog’s SEO, engage your followers and expand your audience The Google world takeover continues with near-daily enhancements, upgrades and overall ‘improvements’ to its user experience. A recent example is Google integrating Google+ comments into Blogger, its popular blog hosting site. Those using the Blogger platform now...