How Twitter can become a powerful business tool by using promoted tweets, dashboard tracking and social analytics Who knew 140 characters could have such an effect on your bottom line? Once thought of as a waste of time, Twitter has transformed into an important tool for brand management, marketing and customer service. These days,...
How to make use Google+ to enhance your blog’s SEO, engage your followers and expand your audience The Google world takeover continues with near-daily enhancements, upgrades and overall ‘improvements’ to its user experience. A recent example is Google integrating Google+ comments into Blogger, its popular blog hosting site. Those using the Blogger platform now...
LinkedIn group discussions and status updates can be a great place to network, but be careful about disclosing confidential business plans or information to competitors in your industry LinkedIn Groups are one of the best ways to get access to professionals in your industry niche and make important connections for advancing your career or business....
Why paying for Facebook Promoted Posts on brand pages is both a good and bad feature for small businesses… and how promoted posts can work for brands Many small businesses spent a lot of effort building their fan base by attracting “likes” to their Facebook business pages. And many also spent precious marketing dollars...
Design your website content with photos sizes that are large enough for Pinterest to encourage more image pins and website traffic Many businesses are starting to see that having a presence on Pinterest can be very beneficial to growing their brand, website traffic and general consumer buzz. People stumble onto images or photos on...
Compare Facebook, Twitter, LinkedIn, Pinterest, YouTube and Google+ to choose the best social media sites to invest time and money in brand promotion, advertising, and communications for your business and industry type Social media sites have become a must-have communication and promotional medium for businesses to include within their marketing plan. But with the...
Transform your Facebook business page into an e-commerce tool for your business with online store apps that let you promote and sell products directly on Facebook Many businesses have invested a lot of time into developing a large fan base on Facebook with a business page. Facebook has become a great communication and branding...
Simple and easy to follow instructions for small businesses to get set up to use Pinterest as a brand promotional tool to generate more exposure, viral buzz and web traffic As the new social media phenomenon of Pinterest gains momentum with consumers, small businesses are beginning to wonder how they can get on board...
Strategies to create and grow target audience groups for customer, product, service or geographic contact segments with Google Plus circles for your business communications and promotions Businesses have another way to expand their social networks with the introduction of the Google+ social network. What is Google+? Well, some say it’s a combination of Twitter and...
Small businesses need to develop a plan for building, implementing and managing activity for social media sites like Facebook, Twitter and LinkedIn Although larger businesses may have been the earliest adopters of social media outlets like Facebook, Twitter and LinkedIn for business promotions, small businesses are quickly realizing that a social media presence is...