branding social media trends

Finding Trending Branding Inspiration in Social Media Trends

Small businesses don’t have it easy in times of global economic hardships: competition is growing with the number of potential customers staying approximately the same. Even with a steady increase in tools available to brands looking to get through to their target audience and market their products among new clients, finding the perfect marketing...

ecoflower facebook advertising

EcoFlower.com Startup Grows Business with Facebook Advertising

Targeted Facebook advertising boost sales and customer acquisition to help jumpstart new business As an entrepreneur or small business startup, getting your new product or service in front of the right people (you know, people that want to buy from you) can be quite a challenge. Even if you have a really unique product or service,...

instagram marketing for businesses

Should Your Business Be On Instagram?

How brands can use Instagram as an effective marketing tool One of the many questions you will face as a business is the issue of having a social media presence. Most businesses have a Facebook page, but is that enough? Should you also be pursuing other avenues – like Instagram? Instagram for Businesses by the...

social media engagement tips

4 Social Media Marketing Tips To Increase Engagement

How your business can improve social media engagement with customers One condition is necessary for small-business social media marketing to be effective: your company’s social communities must be engaged. Unfortunately, many companies make the mistake of prioritizing visibility way ahead of engagement. Though whether 10 fans or 10,000 see your social media posts, you won’t generate...

social media apps for business

Top iPhone Apps for Managing Your Social Media Accounts

Best smartphone apps to help your business schedule, post and engage better on social media As a small business owner, there are plenty of tasks for you to juggle every day. And social media management is just one more item for you to get around to in your busy day. Even if you delegate...

social media customer service

The Power of Social Media Customer Service [INFOGRAPHIC]

  How businesses can use social media to its fullest extent to improve customer relationship management (CRM) It’s the Digital Age and everyone is adapting to keep up! Marketers, PR professionals, and consumers all are changing the way they interact with brands and products, from content marketing to online customer service. In keeping with the...

social media etiquette

How to Master Social Media Etiquette for Business

Best practices for posting and engaging on social media sites like Facebook, Twitter, Instagram and more It’s true what your mother told you — minding your manners is important! It’s just as important over an internet format as it is in real life. It may be even more important due to the...

LinkedIn Profile photo mistakes

Choosing the Best LinkedIn Profile Photo – 13 Mistakes to Avoid

Maintain a professional image on LinkedIn by avoiding these obvious mistakes with the personal profile picture you choose One of the first rules of LinkedIn is that it is not Facebook. When it comes to individual profiles, Facebook is personal and LinkedIn is business. LinkedIn is a professional networking site that should be reserved for...