Small businesses don’t have it easy in times of global economic hardships: competition is growing with the number of potential customers staying approximately the same. Even with a steady increase in tools available to brands looking to get through to their target audience and market their products among new clients, finding the perfect marketing...
Using Periscope to Build Audience, Make Connections, and Set Appointments at Your Next Trade Show
How small businesses can use the Periscope app as a direct marketing tool at trade events If you haven’t heard of Periscope yet, don’t feel too bad- it’s still fairly new. That being said, for such a relatively new platform, it’s having some unheard of growth, and it’s probably worth getting acquainted with before...
EcoFlower.com Startup Grows Business with Facebook Advertising
Targeted Facebook advertising boost sales and customer acquisition to help jumpstart new business As an entrepreneur or small business startup, getting your new product or service in front of the right people (you know, people that want to buy from you) can be quite a challenge. Even if you have a really unique product or service,...
Should Your Business Be On Instagram?
How brands can use Instagram as an effective marketing tool One of the many questions you will face as a business is the issue of having a social media presence. Most businesses have a Facebook page, but is that enough? Should you also be pursuing other avenues – like Instagram? Instagram for Businesses by the...
4 Social Media Marketing Tips To Increase Engagement
How your business can improve social media engagement with customers One condition is necessary for small-business social media marketing to be effective: your company’s social communities must be engaged. Unfortunately, many companies make the mistake of prioritizing visibility way ahead of engagement. Though whether 10 fans or 10,000 see your social media posts, you won’t generate...
Social Media Opportunities and Tips for B2B Businesses in 2015 [INFOGRAPHIC]
How B2B businesses are tackling social media challenges in 2015 and making the most of opportunities The ever-changing social media landscape is keeping businesses on their toes. Just when you think you “got it”, the opportunities shift and the challenges pile up. For B2B businesses managing a presence on social media that really gets results...
Top iPhone Apps for Managing Your Social Media Accounts
Best smartphone apps to help your business schedule, post and engage better on social media As a small business owner, there are plenty of tasks for you to juggle every day. And social media management is just one more item for you to get around to in your busy day. Even if you delegate...
The Power of Social Media Customer Service [INFOGRAPHIC]
How businesses can use social media to its fullest extent to improve customer relationship management (CRM) It’s the Digital Age and everyone is adapting to keep up! Marketers, PR professionals, and consumers all are changing the way they interact with brands and products, from content marketing to online customer service. In keeping with the...
How to Master Social Media Etiquette for Business
Best practices for posting and engaging on social media sites like Facebook, Twitter, Instagram and more It’s true what your mother told you — minding your manners is important! It’s just as important over an internet format as it is in real life. It may be even more important due to the...
Choosing the Best LinkedIn Profile Photo – 13 Mistakes to Avoid
Maintain a professional image on LinkedIn by avoiding these obvious mistakes with the personal profile picture you choose One of the first rules of LinkedIn is that it is not Facebook. When it comes to individual profiles, Facebook is personal and LinkedIn is business. LinkedIn is a professional networking site that should be reserved for...