Investing in quality website content proves to be the best SEO strategy for improving search engine results for your small business “Algorithms change, but quality content that engages your audience [will] always be a winning strategy,” writes author and Entrepreneur guest blogger Dan Blacharski; and he’s absolutely right. About 93% of online experiences begin with...
5 new content ideas you can generate that are easy and fast to create for your company blog Many say that “content is king” in today’s marketing landscape. Even small businesses rely on unique content, such as blog posts, to bring visitors to their websites, generate leads, delight customers, and increase brand awareness. But sometimes...
3 strategies to use in your content marketing distribution plans to maximize thought leadership In my last piece, I explained how thought leadership articles can be incredibly powerful tools that establish your industry expertise by tapping into a publication’s devoted audience. While content marketing remains a relatively new concept that is quickly becoming commonplace, thought leadership marketing...
4 steps your business can take to create memorable content as a thought leader For half a decade now, the importance of creating content has been drilled into the minds of business owners by marketing experts and executives. That is why recent studies have shown that the average organization now allocates nearly 30% of their...
Have you struggled with content? Have you heard ” content is king?” Blogging is the cornerstone of your content strategy. Simply by writing one blog every week you can create a powerful content strategy. You can turn each blog into multiple pieces of content that you can use every where! Once you write a blog...
The difference between native advertising and sponsored content, and advertising opportunities for small businesses Small businesses are always looking for ways to get their message heard… in a meaningful and cost-effective manner. While print advertising still remains a viable option, online advertising has offered brands a more measurable way to advertise and drive action to their website....
SPONSORED POST This post is brought to you by Lucidchart – an online, collaborative diagramming application which makes it easy to document business processes, create org charts, map out marketing campaigns and more in your small business. In a world of micro-moment marketing, customers and prospects are seeking more bite-size content to consume. They are...
Organizing your website content so that it is a user-friendly experience for customers resulting in higher lead generation Small business owners usually have too much on their plate when they enter the online business race. They have to take care of their finances, as well as of some tricky legal regulations. The initial stage of...
Remember being a kid, and asking for something you wanted? It would often deem the response, “If you say the magic word!” Wouldn’t it be cool if marketing worked the same way? What if there were magic words that could convert every single prospect into a lead or sale, no questions asked? While there is...
Have you ever gone online to research a purchase before you visited a store to buy it? Have you ever gone online and then bought a retail item through a website? I think it’s safe to say we all have. Is there any seasonality to this? The answer to that question is…. “it depends”. It depends upon...