Writing Memorable Press Release Boilerplates [6 Tips]
Concrete tips on how to write press release boilerplates that are effective and professional A boilerplate is a standard description of an organization that appears...
4 Key Prerequisites to Make a Small Business Grow
A small business is a big responsibility. Although running a small enterprise might not seem like a big deal, it’s a daunting task. Since you’re...
Why Colours are Important in Branding
Choosing the right brand colour that reflects the right personality and actions can impact your small business Colour plays a vital role in marketing. When...
5 Reasons You Should Utilize Video Marketing
Why businesses should make a video marketing strategy an integral part of their overall marketing plans Once hailed as the future of content, video marketing...
How SMEs Can Benefit from Remote Work and Startup Revolution
How small business startups are revolutionizing work process and organization in changing markets worldwide The 1980’s were the yuppie era. In the 1990’s, corporation capitalism...
3 Types of Videos to Help You Dominate 2017 with YouTube
Video is going to be big in 2017. Heck, it’s already been big in 2016, and it’s only going to keep growing! Instagram Live Streaming,...
Three-Tier Guide for Perfect Communication in Startup Branding
Being able to convey a branding message to both internal and external audience is one of the crucial qualities of every successful startup owner. When...
What is the Difference Between Branding and Marketing?
Marketing and branding are two main terms used in businesses when you’re trying to get yourself out there in the marketplace. Yet, non-industry professionals often...
Why You Should Start 2017 with a Risk Management Plan
For most of us, the New Year is a time to pursue freshly made personal goals. As a marketer, I think it’s also the perfect...
Keep Your Startup Finances Under Control Through Financial Discipline
Young and inexperienced startup owners often experience financial difficulties. The root of such problems lies in their inability to focus on the economic side of...
The Fortune is in Following up! 4 Insights for Your Business
I’m sure you’ve heard the saying, “the fortune is in following up!” This is so true especially when looking at marketing strategies. Research shows time...
How to Rein in Your Expenses and Save Your Business
Running a business requires constant vigilance. It often happens that, even though it seems like you are doing well, and profit keeps coming your way,...