Facebook Page Promoted Posts for Businesses – Good or Bad?
Why paying for Facebook Promoted Posts on brand pages is both a good and bad feature for small businesses… and how promoted posts can work...
PR Tools to Toot Your Own Horn Book Overview
PR Tools to Toot Your Own Horn gives small businesses low-cost strategies, ideas and resources to easily manage their own public relations in-house Whether you...
Building a Smart Annual Marketing Plan Budget to Spend Less Money
Create a small business marketing budget for your annual marketing plans and goals that maximizes your investment while tapping into low-cost marketing ideas and tools...
Make Sure Your Start-Up Can Stand Up to Any Disaster
How cloud computing solutions can help back-up data and eliminate downtime for your business When hurricane Sandy made landfall in New York and New Jersey...
How Your Small Business Can Prepare For The New gTLD Gold Rush
Securing a generic top-level domain name for your website with new URL extensions can help identify your business by industry type, location and more Choosing...
Build Your Brand: Brick by Brick, Click By Click
Building your business brand and reputation online with social media and review sites is as important as your offline presence to succeed in today’s markets...
How to Use Technology to Improve Your Customer Support Strategies
Technology services like email, live chat and website forums can help small businesses be more responsive with customer service Instead of getting in the car...
Mobile Website Home Page Design and Layout Best Practices
Create a user-friendly mobile web page with design techniques that incorporates ease of navigation, featured content and desired call to actions for your target audience...
Pinterest Minimum Image Size for Pin Friendly Website Photos
Design your website content with photos sizes that are large enough for Pinterest to encourage more image pins and website traffic Many businesses are starting...
5 PR Tactics to Increase Target Industry Media Exposure and Coverage
Gain more exposure and amp up your small business public relations with these media strategies that will keep your company top of mind with your...
First Step in Building a New Marketing Plan is Looking Back
Reviewing a previous year’s marketing goals and accomplishments is the first step to preparing a new annual plan with realistic goals and objectives. Many businesses...
Is Direct Mail a Worthy Use of Your Marketing Dollars?
Strategies to help make direct mail marketing campaigns a more cost-effective investment that produces a better ROI for your business When was the last time...