Take your company image to the next level with influencer marketing strategies that leverage key thought leaders for your business Influencers are all over the web and influencer marketing is constantly gaining more attention. In fact, it’s estimated that influencer marketing will become a $10 billion industry by 2020. What’s the reason behind their success?...
5 ways you can start law firm marketing strategies and techniques that showcase your firm’s capabilities and take your business to the next level Starting an effective law firm is an important issue, which is why you need to consider the idea of employing techniques that could take your business to the next level when...
An integrated direct marketing approach that includes Facebook ads, online and offline campaigns will help you generate more leads on Facebook Whether you love Facebook or can’t stand it, it’s clear this social media giant isn’t going anywhere anytime soon. Just check out these statistics: 27 billion people log into Facebook each month 79% of...
6 ways to adjust your b2c small business direct marketing strategy for techniques and approaches that work best for b2b outreach The problem with SMB marketing teams lies in the fact that they’re often basing their B2B outreach based on B2C methods, techniques and approaches. Sure, a sale is a sale and a customer is...
2019 digital marketing trends small businesses need to think about adding to their New Year annual marketing plans With the start of 2019, you might have considered switching around your digital marketing strategy. You’re not alone; in fact, most companies use a variety of digital marketing strategies and techniques to tap into niche markets and...
Earn extra income by making creating a profitable Airbnb side business with these simple Airbnb marketing and business tips Online home-sharing marketplace Airbnb continues to grow in popularity as an affordable alternative to traditional hotels. Almost anyone can make some extra income by renting out their home — or even one room in their home...
Small businesses that want to attract and win the loyalty of millennial customers need to be careful about making these marketing mistakes Did you know that millennials love small businesses? Their desire to shop local, know the origin of their purchases, and spend their money with people they trust has led them to champion the...
Generating repeat, return customers with a positive customer experience is a winning strategy for your small business success A small number of return customers generate as much as 40 percent of your entire profit. However, statistics surrounding them tend to be even more impressive. A satisfied customer might return even if you don’t engage them...
Small businesses that think direct mail is dead and only rely on digital marketing are missing out on real local marketing results Let’s be honest — do you think direct mail is dead? If you’re like a lot of business owners I meet, you probably believe digital marketing is the future, and therefore, hands-down THE...
Put together a strong trade show digital marketing strategy before, during and after your event to maximize results Having a strong digital marketing strategy is important for your business at all times, but it can be especially advantageous when you have a trade show coming up. The next time you are attending a trade show,...