Do you really understand who your target audience is and what values matter most to them? Defining your ideal customer is key to successful marketing. When it comes to marketing, knowing the audience for your business is key. So what does this mean? Your audience is who you’re going to sell to. Who would...
Marketing To Millennials: How To Get the ‘Savviest Generation’ To Buy Your Product
Millennial marketing may mean a change in strategy to reach the tech savvy demographic segment and influence them to purchase your product Small businesses in the digital age often run into marketing challenges, particularly when it comes to targeting Millennials. In spite of what some see as their many, many faults, Millennials represent huge...
Millennial Homebuyers are Changing the Entire Real Estate Industry
How your real estate marketing strategy will be changing in the future to target a growing millennial homebuyers segment Millennials are finally breaking into the housing market and are doing so with force. Now, every year more and more millennials graduate college, enter the workforce, and start searching for new homes. Although not every millennial...
How Millennials are Redefining Businesses
Takeaways for businesses to attract and engage the millennials demographic Millennials are the largest generation in history with consumer demands new to many business owners. More social, peer influenced and technically savvy than any other age group, businesses need to know how to approach this market in order to gain their attention and turn them into...
Direct Mail Survival Guide: How to STOP Your Campaigns from Flopping & Start Making Bank
Targeting the right prospects with the right mailing list is key to success I’m just going to come out and say it: The mailing list is the most important part of a direct mail campaign. And I’ll take it a step further: Using direct mail without in-depth knowledge of mailing lists (or access to...
3 Marketing Tactics To Captivate Your Target Audience
How to get to know your target customer well enough to move them to action and get results Marketing in the digital age is about more than relaying a message. It’s about finding new ways to engage your target audience and interact with them in a meaningful way. Successful engagement leads to customers taking action...
The 10 Commandments of Marketing in 2015 (Direct Mail Edition)
Follow these rules to plan and execute successful direct mail marketing campaigns this year For most businesses, January is the “make a plan and start executing” month. Everyone is focused. Everyone is pumped up and ready to reach the goals they just set for the year. With this in mind, I wanted to come up with...
How Do Consumers Prefer to Make Payments?
Small businesses can maximize revenue opportunities by giving customers more ways to pay for goods and services Giving consumers the option to pay with the method they prefer is a simple way to convert more of your interested prospects into customers who, ideally, become frequent buyers. Here’s a look at the factors that contribute to...
Be Gone, Bad Data: Why You Need to Verify Your Marketing Addresses
Using address verification to improve data quality for more effective direct marketing that maximizes your marketing budget Data is king in the direct marketing arena, but data quantity isn’t as important as data quality. You don’t want to spend a good chunk of your marketing budget sending out direct mail campaigns to untargeted customers,...
Is Direct Mail a Worthy Use of Your Marketing Dollars?
Strategies to help make direct mail marketing campaigns a more cost-effective investment that produces a better ROI for your business When was the last time you checked your mailbox? If the answer is, “I don’t remember,” you might be forgetting a major marketing opportunity. In our increasingly digital world, direct mail campaigns are still...