Sales training is the process of developing a seller’s skills, knowledge, and personality traits to motivate customers to change their behavior and boost their sales success. Sales training should be considered, designed, and delivered as a change management program to be most effective. According to estimates, the global sales training market is worth $4.6...
Inbound vs outbound sales – which one should you use to drive business results or your business? A lot of debate is centered around inbound vs outbound sales and which tactic is more effective in helping achieve marketing goals. While each of them has its own merits, studies show you can get the best...
The right email marketing strategy is the difference between a successful business and an unsuccessful one. Here are eleven key tips for developing an effective, profitable email marketing plan. Do you want to increase sales with email marketing? Email marketing is one of the most effective and cost-efficient ways to reach your target audience...
4 Ways you can leverage good PR and publicity from media interviews to help you close more sales for your small business If utilized properly, you can make money from media interviews but not the way you think or you’ve been told. Below are a few tips for you to maximize your sales efforts with your media...
How small businesses can quickly get ahead of the competition and increase sales opportunities This is a consumer’s market, a market that is governed by customer preferences. Analyse the market trends carefully before you venture out into the competition. The whole purpose of starting a business is to earn profit, that is, you get...
Creating marketing sales events to fuel year-long marketing efforts for your business Tying your marketing efforts to specific events – like holidays or special occasions – can help give your marketing a “purpose” and really get the attention of consumers. Holidays naturally drive sales, with retailers accounting for up to 30 percent of their...
How to zero in on your unique selling proposition (USP) to set your business apart from the competition Successful businesses know what makes them special to customers or their market and they “own it”. As a small business you are often facing strong competition from your local market and from the big brands. If you offer...
Business benefits of accepting credit cards for payments and how they can impact your bottom line You may still believe “cash is king,” but studies show that today’s consumers are more profitable to your business if you accept credit cards — despite the processing fees you’ll incur as a result. According to data compiled...
How to make sales prospecting calls work for your business with successful cold call techniques There are those who claim that the age of social media has rendered cold calling dead; “Not true,” says Smart.com. Countless industries, like insurance, still benefits from savvy cold calling techniques. Cold calling is not dead – it’s merely...
How to make the most of business opportunities with an elevator pitch that delivers a concise and targeted message What can you say about your business in one minute? That’s the concept behind the Elevator Pitch. It is a quick summary of what your business does designed to spark the interest of a customer...