Most effective website SEO tips that improve organic search results for businesses to be competitive online With the advent of internet outreach throughout the world, e-commerce websites have emerged as hotbeds for online shopping opted by more and more people these days. On the face of it, managing e-commerce websites is apparently difficult and...
Tips for running a successful PPC advertising campaign that delivers for your digital marketing campaigns SPONSORED POST Digital Next are a Melbourne-based digital marketing agency servicing a variety of businesses and industries, spanning from SMEs to some of the country’s largest brands. Specialising in SEO, PPC, content creation and website development, Digital Next have...
How to allocate your SEO or PPC advertising with a limited budget Hiring a reputable PPC or SEO company takes money. How much money depends on the size of your company, the size of the campaign, and the expertise of the company you’re hiring. There are a number of factors at play here, but...
I’ve been in the SEO industry for close to 5 years now, generally SEO is seen as a “snake oil” industry, due to the huge amount of spam emails that you and I receive. But, there is no denying that ranking in Google can be hugely profitable for almost any business. Knowing this, many...
A search engine optimization term guide for small business owners Jargon is awesome, especially when you are dropping acronyms and business sounding words left and right. Jargon isn’t cool though when you have no idea what is going on. SEO is becoming bigger and bigger and it is making its way beyond the internet marketing...
Search Engine Optimization is important. Everyone knows it, but it can get really annoying to get so psyched up and then let down. You know you want to rank well on Google, you’re willing to put in the work and then BANG! Now you have to spend hundreds of dollars to use software and...
Why DIY is the future of small business search engine optimization The problem is one of economics. The days of (relatively) quick and easy website ranking through SEO are over. Back in the good old days of 2010 and 2011 an SEO agency selling Small Business SEO packages could provide real value by making...
How to make use Google+ to enhance your blog’s SEO, engage your followers and expand your audience The Google world takeover continues with near-daily enhancements, upgrades and overall ‘improvements’ to its user experience. A recent example is Google integrating Google+ comments into Blogger, its popular blog hosting site. Those using the Blogger platform now...
How to create a good Google ad program that attracts targeted customers and produces results Google is one of the top search engines on the internet, but it is making changes to its homepage. While the design maintains the simplicity that Google always provided, the changes relate to the ability to put advertisements on...
These non-search engine web traffic generators can help produce visitors and referrals without relying on search result traffic or ranking from Google or Bing If you run an online business, blog or company website, then you know that your organic traffic is generally at the mercy of search engine rankings with Google and Bing....