10 part series on Media Coverage Step 1 – Define your Goals: Are you ready to get publicity for your business? If I asked you what your goals were regarding publicity for your business I can bet that your answer would be “to get more business”. Although that is the ultimate goal of any entrepreneur...
Plan and budget for adding these marketing strategy trends into your small business marketing mix Marketing opportunities for small businesses seem to change every year. It’s not smart to keep doing the same tactics year after year – you have to add new ideas into the mix to keep up with evolving opportunities and...
Templates and tips to create an annual marketing plan to keep your marketing and budget on track throughout the year Each year businesses have a chance to “start fresh” with their annual marketing plans and budget. Its a chance to look back at what you accomplished with your marketing the previous year and build...
Building a marketing budget based on previous year’s spending by category will help stay on track and maximize your annual marketing plans Developing annual marketing and business plan budgets is crucial to the financial health of your small business. Accurate budgets help you achieve goals, prioritize each area of your business, and plan for...
Create a small business marketing budget for your annual marketing plans and goals that maximizes your investment while tapping into low-cost marketing ideas and tools For many small businesses their marketing budget can be one of their biggest expenses. When growth is your biggest goal you know that you need to invest in marketing...
Reviewing a previous year’s marketing goals and accomplishments is the first step to preparing a new annual plan with realistic goals and objectives. Many businesses start off a new year going full speed ahead with a new annual marketing plan without ever reviewing what worked or didn’t work from the previous year. If you...
Free downloadable worksheet for defining and tracking specific marketing goals and objectives for the year – including sample strategy, tactic and budget data to demonstrate how to use the template Marketing plans should revolve around setting and tracking specific goals and objectives for your business. Establishing measurable goals – along with specific marketing strategies...
Download free marketing templates, outlines and worksheets designed to get you started on building an annual marketing plan Spontaneous marketing activities rarely produce desired results for small businesses. Without a solid annual marketing plan to outline a year’s activities businesses typically end up spending well beyond their budget or missing out on opportunities throughout the...
Make your business New Year resolution to start the year with an integrated marketing plan that clearly outlines your business objectives and the marketing strategies and tactics you plan to use to achieve them An annual marketing plan helps keep businesses on track with goals and objectives for the year and ensures that marketing...