OOH marketing, also known as out-of-home marketing or advertising, can be more effective if you focus your campaigns on these steps As a business, you might have recently dipped your toes into OOH marketing — and it wouldn’t be too difficult to speculate about why. According to recent research reported by Business Wire, returns...
Design tips to create simple, attractive mobile banner ads aligned with your brand that will increase conversion rates for your business Mobile marketing has become a big part of marketing for effective conversion rates. One of the popular ways to utilize mobile marketing is by putting up the perfect ads. And this can be...
How your business can improve social media engagement with customers One condition is necessary for small-business social media marketing to be effective: your company’s social communities must be engaged. Unfortunately, many companies make the mistake of prioritizing visibility way ahead of engagement. Though whether 10 fans or 10,000 see your social media posts, you won’t generate...
How mobile marketing campaigns and strategies are essential to reach on-the-go customers If the idea of a mobile marketing campaign feels like a strategy reserved only for large companies with massive technology infrastructures, you might be surprised to hear that you’re missing out on what can be a highly profitable marketing channel that provides...
Tips and advice on different mobile marketing tactics you can use that will separate you from your competitors and keep your customers coming back Marketing budgets can be tight and staff resources can run low. Knowing how to leverage easy-to-use and low-cost marketing tools is, as a result, critical for small businesses. Thankfully, there...
Create a user-friendly mobile web page with design techniques that incorporates ease of navigation, featured content and desired call to actions for your target audience A mobile home page design should be a lighter, more useable version of your website home page for smartphones and mobile device visitors. With the use of mobile web...
Update your business web presence with the latest online tools and marketing strategies that help keep your small business competitive Nowadays, simply having a website presence for a business is not enough. Updating and evolving your online business presence is critical to grow your business and remain competitive. Many small businesses spent some initial...
New mobile tag reader technology enables businesses to get tech savvy and extend marketing beyond printed marketing materials with QR codes Many large consumer electronics manufacturers were the first businesses to adopt the new mobile tag reader technology to enable quick & easy comparison shopping at stores. Consumers can simply scan a mobile tag...
Realtors, local sales reps and small businesses can turn their cars and delivery vehicles into attention-grabbing mobile billboards with vehicle wraps, graphics or decals for memorable advertising and branding impressions in a local market territory A vehicle marketing strategy for your local business could be as simple as using inexpensive door magnets and decals, or as specialized...