Good web design can make lasting first impressions, elevate your brand and actually improve your small business Website design is more than pretty colors, interesting elements, and unique fonts. Your website is a direct representation of your brand and as far as you know, might be the first contact a potential customer will have...
Website design do’s & don’ts to ensure it is working for your small business Small business owners, I have some bad news: The days of prospects ringing your phone off the hook for more information are over. Your phone doesn’t ring the way it used to, does it? I sure know mine doesn’t! That’s because:...
Important website design aspects to consider when looking to hire a web designer to build or maintain your small business website I’m going to go out on a limb and assume you already have a website. If you don’t, I’m assuming you’re thinking of getting one. It would be an understatement of the year...
Tips to boost your local visibility with Google, local directories and other online channels While many businesses strive to gain maximum exposure online, it is important to remember your local market. Especially for those with a physical location, a local audience is perhaps most valuable to their bottom line. Many people turn to the Web...
A traditional website is a thing of the past. Today consumers crave interaction when engaging with businesses on the Web. Applying this mindset into an online strategy will help set a professional website apart from the rest. In order to stay ahead of the competition, all businesses need to be up-to-date with the newest...
Tips and advice on different mobile marketing tactics you can use that will separate you from your competitors and keep your customers coming back Marketing budgets can be tight and staff resources can run low. Knowing how to leverage easy-to-use and low-cost marketing tools is, as a result, critical for small businesses. Thankfully, there...
Step-by-step directions for registering a custom domain name, signing up for web hosting, installing WordPress, choosing a theme and setting up widgets and plugins to get started with a WordPress website or blog WordPress is a powerful content management platform that can be used to run a very basic blog or full company website....
Create a user-friendly mobile web page with design techniques that incorporates ease of navigation, featured content and desired call to actions for your target audience A mobile home page design should be a lighter, more useable version of your website home page for smartphones and mobile device visitors. With the use of mobile web...
Explore the latest technology applications designed to optimize mobile web marketing and enhance the reach of businesses The smartphone revolution continues to evolve the way consumers browse the internet, communicate and search for information to make their purchase decisions. Consumers are no longer limited to their desktop or laptop computers – their use of...