Seven important Google ranking factors to pay attention to that determines your website’s placement in the search results Whether people have questions on a certain subject or are looking for a product, Google’s usually the first place they’d turn to. As soon as the search engine displays the results, they immediately click on the top...
Advertising supported business models are the trend when it comes to streaming services to lower the consumer price for competitive streaming Streaming services are immensely popular, not just with the younger generation who grew up with them, but also with older generations. As a result, it wouldn’t be surprising if you currently are subscribed, or...
If you think that an audience-centred approach is not the way to go, we are here to prove you wrong. Audience insights are an important part of boosting brand awareness, so do not miss out by not investing into audience insights. Here are 5 indisputable reasons why you should look at audience insights: Social media...
Imagine you’re on a brisk walk and locate a juice seller. But he’s only selling carrot juice, and you don’t like that. Chances are you’ll pass by. But, if he was selling more juices, like celery, beet, kale, cucumber or apple — chances are you’d stop and try them, and maybe….the celery one turns out to...
In today’s digital world, small businesses need tech-savvy employees to stay competitive and grow. As a small business owner, you probably have more responsibilities than staff. You are the marketing department, accounting team and sales representative all in one. It can feel like there are too many roles and not enough people to fill them....
UX design marketing does not just sell your product or service—it sells a feeling. User research has become essential as UX design becomes popular in various companies. User research opens the door to different customer connections by examining consumer behavior and proposing answers to their requirements. Reports show that 39 – 74% of businesses say...
Starting a boutique is an incredibly lucrative business venture for novice and seasoned entrepreneurs. Statista states that the retail market for garments and accessories will be approximately $153 billion by 2024. Digital innovation, technology, and variations in consumer purchasing have provided boutique entrepreneurs with a competitive advantage against major corporations. Corporate merchants can no longer...
If you’re like most business owners, you’re always looking for ways to streamline your operations and make your business run more smoothly. Fortunately, there are a variety of tools available that can help you do just that. In this blog post, we’ll take a look at different types of business tools that can help you...
Every morning, tens of millions of people worldwide log on to the internet to visit their favorite websites and consume their allotted amount of online cookies (pun intended). But did you know that businesses may also use cookies to improve the marketing of their business or website? Businesses can utilize cookie file information for marketing...
Resource optimization is the buzzword of 2022, and it wasn’t that long ago that corporate marketers conducted surveys to assess important aspects like user experience and purchase intent. Fortunately for you, those days are well and truly over. Artificial intelligence is here to revolutionize the way your digital marketing department targets your audience. Thanks to...