Put together a strong trade show digital marketing strategy before, during and after your event to maximize results Having a strong digital marketing strategy is important for your business at all times, but it can be especially advantageous when you have a trade show coming up. The next time you are attending a trade show,...
How to differentiate your small business from the competition to target and attract new loyal customers When just starting out as a small business, it can be difficult to get your name out there. With so many large corporations already having a loyal customer base, breaking into your chosen industry is a challenge if you...
Ways your small business can improve your workplace efficiency and productivity for a better work environment that also will boost your bottom line Approximately 73% of the U.S. workforce — 100 million people — are considered ‘knowledge workers.’ These professionals deal with massive amounts of information, work inside open office environments, and utilize all kinds...
Pay attention to location, font and color when designing small business signage to attract customers to your business location Signage can be an essential part of getting customers in the door to your small business; it’s estimated that half of all customers who enter a business do so because of signage. This can be both...
3 important details to consider when choosing a new office space for your growing small business Choosing a new home for your existing company, or finding a location for your startup, can be a tricky task. When caught up in finding a good location, haggling prices with lot owners, and figuring out parking, selecting new...
Businesses can learn from National Customer Service Week by focusing on what makes customer service good or bad in their own business Did your company celebrate National Customer Customer Service Week? If you haven’t heard of this little-known observation week, let’s fix that now. Sponsored by the non-profit International Customer Service Association (ICSA), National Customer...
Reducing workplace stress in your business environment will help you and your employees be more productive and focused on growth Life is stressful, especially when you work in an environment that is riddled with tension and exhaustion. Too much stress can even negatively impact your health, resulting in conditions ranging from nausea to insomnia. According...
Basic tricks and tips that every small business must know to better manage their growing business and be successful With 99.7% of all businesses in the United States having under 500 employees, it’s clear that small businesses are at the heart of the American economy. However, even with so many small businesses out there, it...
Real estate agents need to be tech savvy when marketing their listings – investing in these technology tools will help realtors stay competitive Like any industry, technology is moving the housing market and real estate in new directions. Tech-savvy Millennials are going to be the largest demographic of home buyers very soon. In the next...
Business travel tips that save costs to help you expand on new business opportunities and grow your small business on a budget Traveling for your business can lead to amazing opportunities and connections, but it can also be rather costly. In the United States every year, over $300 billion is spent on business travel. With some savvy...