A corporate fleet policy is essential to ensure you are managing your SMB vehicle investment to keep your small business running & growing Maintenance, mileage, storage, insurance, liability … there’s no denying the risks and responsibilities that come with investing in a fleet of vehicles for your company’s employees. While having a company vehicle can...
Author: Valerie M.
Tax Reform Has Been Great For Small Business Owners
How small businesses are responding to the new 2018 tax reform laws with optimism for future growth In 2015, corporate income taxes comprised roughly 11% of all the taxes collected by the federal government. Today, with tax reform benefits and a thriving economy, small business owners are seeing much higher returns after selling their companies....
What Are Today’s Consumers Looking for in Online Advertising?
Small businesses need to step up their game and create online advertising strategies and campaigns that appeal to consumers looking to shop online With today’s technology, shopping has never been easier. And with more people shopping online than ever, companies big and small are stepping up their online advertising games. This year, an estimated $557.99...
Facebook Data Breach May Change How Real Estate Agents Do Business
New privacy measures on Facebook in the wake of the Cambridge Analytics data breach may change the way real estate agents do business. Real estate agents who use Facebook ads may find it more difficult to market their business with Facebook’s emerging policy changes after 50 million users’ private information was compromised in a data...
Branding Is the Story You Tell and Marketing Is How You Tell It
Branding vs Marketing: how your small business brand and marketing strategies relate to one another in the story of your company Branding and marketing go hand-in-hand but have uniquely targeted functions in the world of business. Though many people tend to conflate the two terms, there’s actually quite a distinct and not at all subtle...
Out of the Box Ways to Boost Your Employee’s Productivity
Simple ways to boost employee productivity by rewarding and motivating your employees, showing them they are appreciated and valued As an employer, there are certain things you can do to make sure your employees are doing their best work. These rewards and perks don’t need to cost a lot of money for your company, but...
How Small Business Owners Can Prevent Employee Burnout
Is your small business causing stress and employee burnout? Recognizing and preventing burnout will help with turnover rates and decreasing productivity. Approximately 61% of Americans said that work was their biggest source of stress in 2017, according to the American Psychological Association. And when job stress increases or continues for a prolonged period of time,...
Designing Art For Label Printing: What To Keep In Mind
Retail product label printing starts with a good initial art design concept that meets your marketing objectives and attracts customers in final product placement First impressions matter, and this is especially true when selling a product in a retail setting. When a potential customer walks by, you want to communicate a visual message in a...
How To Compartmentalize Saving and Making Money In Your Growing Business
Saving money for your business by cutting non-essential costs and prioritizing spend will help you maximize your budgets for optimal growth Congratulations! You’ve started the small business that you’ve always dreamed of. Now, although you’re hardly surprised, you find yourself overextended and under-financed. The problem is, your business is growing, but costs are too. If...
Tech for Tots: KidTech Changing the Technology Landscape
New small businesses like KidTech with a strategy focusing on kid technology products and services are prime to succeed in new kid-friendly digital environment We’ve come to a unique juncture as a society. Where 20 to 30 years ago, technology was really just being brought onto the scene (minimally, at that), now toddlers have no...
