Branding vs Marketing: how your small business brand and marketing strategies relate to one another in the story of your company Branding and marketing go hand-in-hand but have uniquely targeted functions in the world of business. Though many people tend to conflate the two terms, there’s actually quite a distinct and not at all subtle...
Simple ways to boost employee productivity by rewarding and motivating your employees, showing them they are appreciated and valued As an employer, there are certain things you can do to make sure your employees are doing their best work. These rewards and perks don’t need to cost a lot of money for your company, but...
Is your small business causing stress and employee burnout? Recognizing and preventing burnout will help with turnover rates and decreasing productivity. Approximately 61% of Americans said that work was their biggest source of stress in 2017, according to the American Psychological Association. And when job stress increases or continues for a prolonged period of time,...
Retail product label printing starts with a good initial art design concept that meets your marketing objectives and attracts customers in final product placement First impressions matter, and this is especially true when selling a product in a retail setting. When a potential customer walks by, you want to communicate a visual message in a...
Saving money for your business by cutting non-essential costs and prioritizing spend will help you maximize your budgets for optimal growth Congratulations! You’ve started the small business that you’ve always dreamed of. Now, although you’re hardly surprised, you find yourself overextended and under-financed. The problem is, your business is growing, but costs are too. If...
New small businesses like KidTech with a strategy focusing on kid technology products and services are prime to succeed in new kid-friendly digital environment We’ve come to a unique juncture as a society. Where 20 to 30 years ago, technology was really just being brought onto the scene (minimally, at that), now toddlers have no...
Your online and offline marketing efforts should work together, and guerrilla marketing techniques will help you maximize combined results Online marketing is slowly taking over the role that traditional, offline, marketing once occupied. That certainly doesn’t mean you can abandon traditional marketing techniques altogether. Quite the opposite, actually. You are now tasked with the job...
Create an engaging and inspiring office environment for your small business on a small budget using some creative DIY art ideas Art in the workplace is way more important than you might actually think. It can be used to easily transform an empty room and take it from drab to fab. Wall art and other...
Employee theft is a common occurrence in many different businesses. But, what about employee theft in non-profits? Many non-profits across the United States are seeing problems with their employees taking the money the group receives and using it for their personal lives. According to The Boston Globe, one non-profit is still trying to recover. When...
Even small business managers need to ensure a focus on workplace compliance and company culture for the company to succeed For a company to remain successful, the entire organization must operate at its highest potential. Every department must do its own part to result in a company-wide positive performance. Every individual must do the same....