Email marketing is a fantastic way to keep customers engaged and up to date with your business. When I talk to business owners about how they maintain communication with their consumers, email sparingly comes to the top of the list. “It goes straight to spam,” or “no one ever opens it up,” is the assumptious...
Today, customers have countless ways to interact with brands and expect seamless, personalized experiences when they do. Businesses that embrace and cater to this omni-channel audience will survive and thrive in within today’s culture of convenience. Purchasing in the Modern Age In the past, customers would simply visit a brick and mortar store to peruse...
Imagine you’re a new mover. Most of you, I’m guessing, don’t have to “imagine” — you’ve probably moved at least once in your life, if not several times! (Did you know that the average American moves 11.7 times in his or her lifetime, according to the U.S. Census Bureau?) Think about what those early weeks...
Remember being a kid, and asking for something you wanted? It would often deem the response, “If you say the magic word!” Wouldn’t it be cool if marketing worked the same way? What if there were magic words that could convert every single prospect into a lead or sale, no questions asked? While there is...
While direct mail marketing can be cost intensive, it can produce spectacular results. As a small-business owner, when you plan and execute a direct mail campaign, don’t forget the most important part: measuring your results. It can be easy to get completely focused on the content you’re sending and the list you are using. However,...
Have you ever gone online to research a purchase before you visited a store to buy it? Have you ever gone online and then bought a retail item through a website? I think it’s safe to say we all have. Is there any seasonality to this? The answer to that question is…. “it depends”. It depends upon...
Maximizing online marketing campaigns with integrated lead generation strategies Internet marketing lead generation is used to target a unique audience in a much simpler through the web by converting the traffic your site is receiving to customers. But, how do you combine each element of the Internet to do this? The Internet Marketing Lead Generation Ecosystem...
Well, this year went by in a blink, didn’t it? I can’t believe the holidays are coming up so fast. Are you ready? More importantly: Is your MARKETING ready? Well, ready or not, it’s time to start implementing your holiday marketing strategy so you can make this your most profitable season ever — what business...
How small businesses can use email marketing to maximize sales opportunities Thanksgiving week For small businesses in the retail sector, the holiday season can make or break their year. And for most, the week of Thanksgiving typically marks the kick-off of sales and discounts that will help them end the year strong. But for small business...
Follow these tips to help you gain more email subscribers from your website You know by now that an email newsletter is one of the most effective ways to engage your customers. You may also know that an email newsletter is an awesome marketing tool that will help you boost interest in new products, services...