There are so many reasons why one would want to open an e-commerce store or e-store. Whatever their reasons may be, their main goal is always making profit. Unfortunately with the digital world over-saturated with e-stores, achieving this goal may not be so easy. Because of this, you need to do everything right...
How to Make Google Analytics Easier to Understand for Your Business
SPONSORED POST Teacup Analytics works with your Google Analytics data to provide more clarify using a library of easy to understand reports that analyze the data in the context of your own audience, identifies opportunities and connects your actions to results. Teacup Analytics helps small businesses make sense of website tracking metrics Your website...
The 80 / 20 Rule of SEO – Stop Trying to be Perfect
I’ve been in the SEO industry for close to 5 years now, generally SEO is seen as a “snake oil” industry, due to the huge amount of spam emails that you and I receive. But, there is no denying that ranking in Google can be hugely profitable for almost any business. Knowing this, many...
How User-Friendly Website Content Boosts Lead Generation
Organizing your website content so that it is a user-friendly experience for customers resulting in higher lead generation Small business owners usually have too much on their plate when they enter the online business race. They have to take care of their finances, as well as of some tricky legal regulations. The initial stage...
Web Design Best Practices on Small Business Marketing Tools Redesign
You may have noticed that Small Business Marketing Tools recently implemented a new site design. It’s a New Year, so we figured it seemed like a good time to roll out a new design. We think its cleaner and easier to navigate (something that should be the main driving force for any website redesign). When...
3 Make or Break Factors When Hiring a Web Designer or Firm
Important website design aspects to consider when looking to hire a web designer to build or maintain your small business website I’m going to go out on a limb and assume you already have a website. If you don’t, I’m assuming you’re thinking of getting one. It would be an understatement of the year...
The 10 SEO Terms Small Business Owners Should Know
A search engine optimization term guide for small business owners Jargon is awesome, especially when you are dropping acronyms and business sounding words left and right. Jargon isn’t cool though when you have no idea what is going on. SEO is becoming bigger and bigger and it is making its way beyond the internet marketing...
5 Free Beginner SEO Tools for Small Businesses
Search Engine Optimization is important. Everyone knows it, but it can get really annoying to get so psyched up and then let down. You know you want to rank well on Google, you’re willing to put in the work and then BANG! Now you have to spend hundreds of dollars to use software and...
3 Tips for Creating the Perfect Homepage
When I ask people what they think is the most important page on their website, most respond quite simply that it’s their homepage. It’s as if this is a programmed response to a question I should not even bother asking. While it’s difficult to conclusively say whether or not the homepage is any more...
5 Surprising Mistakes that are Impacting Your SEO
Businesses needed to implement search engine optimization strategies correctly and avoid making these these SEO mistakes Search engine optimization (SEO) has become more and more significant in recent years. In fact, many larger businesses have dedicated teams to ensure that online strategies are in line with the newest SEO developments. While the strategy will...