Design tips to create simple, attractive mobile banner ads aligned with your brand that will increase conversion rates for your business Mobile marketing has become a big part of marketing for effective conversion rates. One of the popular ways to utilize mobile marketing is by putting up the perfect ads. And this can be...
Small businesses need to step up their game and create online advertising strategies and campaigns that appeal to consumers looking to shop online With today’s technology, shopping has never been easier. And with more people shopping online than ever, companies big and small are stepping up their online advertising games. This year, an estimated...
Content advertising on YouTube will be less risky with new video monitoring policies to protect advertisers from placing ads alongside inappropriate content As the CEO of a social media platform, it’s important to understand and prioritize the safety of the users. For YouTube’s CEO Susan Wojcicki, creating new ways to make sure everyone is...
The growing options and tools with digital marketing may be challenging for small businesses to navigate in a changing online environment Small and medium-sized businesses (SMEs) have more marketing options than ever before. Moreover, the marketing field is teeming with a range of inexpensive tools. Then again, this does not mean that marketing campaigns...
There are affiliate-marketing programs on every corner; some from new organizations and others from more established entities. Regardless of which route you’re considering, there’s a ton of money to be made if you conduct your due diligence before making a selection. How to Evaluate Affiliate-Marketing Programs 1. Does the company offer a trial period?...
Low-cost ideas to advertise your business that are easy and straight-forward to do No big budget, no problem — at least, when it comes to small business advertising. Even if you don’t have a lot of money, you can create brand excitement, boost your brand recognition and advertise your products online and in person....
Why paying for Facebook Promoted Posts on brand pages is both a good and bad feature for small businesses… and how promoted posts can work for brands Many small businesses spent a lot of effort building their fan base by attracting “likes” to their Facebook business pages. And many also spent precious marketing dollars...
Prepare an annual media plan and budget for print and online advertising with downloadable worksheet package that helps businesses create a budget, review ad sizes and rates and develop an annual advertising calendar for scheduled media placements Most small businesses can’t afford to use advertising or media buying agencies to help them evaluate print...
Facebook ads are a cost-effective way to reach targeted consumers for your business, with the ability to design your own ad, pricing and targeting parameters per advertising campaign Chances are you are one of the millions of Facebook users that logs onto Facebook almost daily to check or update friends and family with your...
Online retailers can showcase products to buyers shopping for related products with a highly targeted cost-per-click ad program on Amazon.com Small businesses are always looking for a new way to drive traffic to their website and generate online sales. Being part of a high visibility distribution channel can help elevate your online presence and...