Content marketing involves ideating, creating, and then disseminating content catered to raising brand awareness and boosting revenue. However, it takes time and consistency to build a good content marketing strategy. For this reason, many businesses turn to content marketing agencies to develop online engagement for them. There are various benefits associated with hiring a...
Business processes are the life and blood of any company. Without it, businesses wouldn’t operate smoothly and could potentially grind to a halt. There are defined business processes laid out by companies for various functional areas such as IT, finance, human resources, manufacturing, logistics, and customer service. Business processes are critical for the efficient...
Here’s how to assist your beginner marketing agency through Internal documentation, and how it can help your business. Given today’s intense market competition for consumer eyeballs, thousands of marketing agencies out there struggle to get their clients in the spotlight, and only some of them are especially successful. Marketing agencies face many issues when...
Seven important Google ranking factors to pay attention to that determines your website’s placement in the search results Whether people have questions on a certain subject or are looking for a product, Google’s usually the first place they’d turn to. As soon as the search engine displays the results, they immediately click on the...
Advertising supported business models are the trend when it comes to streaming services to lower the consumer price for competitive streaming Streaming services are immensely popular, not just with the younger generation who grew up with them, but also with older generations. As a result, it wouldn’t be surprising if you currently are subscribed,...
If you think that an audience-centred approach is not the way to go, we are here to prove you wrong. Audience insights are an important part of boosting brand awareness, so do not miss out by not investing into audience insights. Here are 5 indisputable reasons why you should look at audience insights: Social...
Imagine you’re on a brisk walk and locate a juice seller. But he’s only selling carrot juice, and you don’t like that. Chances are you’ll pass by. But, if he was selling more juices, like celery, beet, kale, cucumber or apple — chances are you’d stop and try them, and maybe….the celery one turns out...
In today’s digital world, small businesses need tech-savvy employees to stay competitive and grow. As a small business owner, you probably have more responsibilities than staff. You are the marketing department, accounting team and sales representative all in one. It can feel like there are too many roles and not enough people to fill...
UX design marketing does not just sell your product or service—it sells a feeling. User research has become essential as UX design becomes popular in various companies. User research opens the door to different customer connections by examining consumer behavior and proposing answers to their requirements. Reports show that 39 – 74% of businesses...
Starting a boutique is an incredibly lucrative business venture for novice and seasoned entrepreneurs. Statista states that the retail market for garments and accessories will be approximately $153 billion by 2024. Digital innovation, technology, and variations in consumer purchasing have provided boutique entrepreneurs with a competitive advantage against major corporations. Corporate merchants can no...