Having the right tone for your marketing language is key to communicating to customers effectively in all aspects of our integrated marketing plan Knowing how to alter your language so to best reach your audience is all part of marketing. After all, the language that’s used in your marketing plan is incredibly important in how...
For startup businesses, creating a good website is one of the most important steps in your business and marketing plan When it comes to marketing, your website is a big deal. Whether you’re launching a business for the first time or just starting to dip your toes into online marketing, there’s a lot to consider...
Local marketing strategies to increase foot traffic to keep your business open, serving customers and generating sales during COVID-19 While many small businesses are transitioning to online marketing efforts to sell more products, there are some companies that still rely on foot traffic to drive the brunt of their sales during COVID-19. Restaurants, for example,...
Developing effective SEO content for lawyers will help them market legal services to the right audience It can be incredibly difficult for lawyers to market themselves online. Creating SEO content specific to lawyers, and the type of legal services provided, is key to driving relevant website traffic. The fact is that there are multiple ways...
A good website that is designed to be accessible, engaging and concise could make a big difference for your small business Though it may seem like a no-brainer, and it is for the most part, not having a website is a deal-breaker for your business. That said, a good website versus a bad website is...
Creating video content accessible to everyone with captions and other accessibility features will improve brand perception and ADA compliance With roughly 583 million entrepreneurs worldwide, there’s no shortage of brilliant ideas and new businesses out there. But whether you’ve just launched a startup or have been in business for a decade, you need to make...
Promote your business as ec0-friendly with these green marketing strategies that improve your brand perception in an authentic way All across the country, businesses are trying to do their part to protect the planet. Although global polyethylene production is still around 80 million tons each year, organizations are trying to reduce their dependency on ecologically...
Medical digital marketing strategies that give a marketing boost for doctors and medical practices to attract new patients Doctors and other medical practitioners may not think that they’re running a business since their days primarily consist of keeping people healthy rather than selling goods or products. They do, however, provide an essential service to the...
Should your small business brand take a stand on hate speech and join the Facebook ad boycott? The pandemic has certainly been tough on businesses. Although the latest COVID-19 relief bill, which included nearly $500 billion in economic distress relief for companies, was signed into law back in March, those payments haven’t done nearly enough...
Strategies to jump start your small business marketing, grow your business and beat the competition If you don’t already know, marketing is one of the first steps in opening a small business and is an essential part of helping a business grow and beat out the competition. Large companies such as Starbucks, Target, Walmart, Forever...