Do you know if your customers are loyal to your brand or business? Use these techniques to monitor how likely your customers are to return. When you open a business, it’s crucial that you put your customers at the heart of your brand. It’s their loyalty that is going to help you make sales,...
How to differentiate your small business from the competition to target and attract new loyal customers When just starting out as a small business, it can be difficult to get your name out there. With so many large corporations already having a loyal customer base, breaking into your chosen industry is a challenge if...
4 proven tips to improve customer loyalty and retention for your small business Pop quiz: Is it more expensive to attract new customers or keep the ones you already have? According to research from Frederick Reichheld of Bain & Company, increasing customer retention rates by 5 percent can increase profits by 25-95 percent. Long...
Traditionally, marketing has defined the brand, developed the go-to-market strategy, and created programs to both target and acquire customers. Today, however, marketing efforts alone aren’t enough to build the loyalty required to capture and keep a share of the consumer wallet. That’s where customer service comes in. Keep Customers Happy The concept of customer...
Tips to make sure your business trip becomes a customer relationship building experience Business travel is a different game from all other sorts of travel, especially if you are meeting your customers. In fact, it is more like an overly extensive business meeting than a weekend getaway – it calls for hours upon hours...
Customer service marketing opportunities and best practices that will help you attract and retain customers As a business you work hard to attract customers. You may even spend a lot of marketing dollars to generate valuable leads that convert into sales. So once you got them, you certainly want to keep them. Good customer...
How businesses can use social media to its fullest extent to improve customer relationship management (CRM) It’s the Digital Age and everyone is adapting to keep up! Marketers, PR professionals, and consumers all are changing the way they interact with brands and products, from content marketing to online customer service. In keeping with the...
Ways small businesses can extend the holiday spirit to show customer appreciation throughout the year with a business thank you note You opened your inbox on Christmas Day and found several season’s greetings e-Cards from your clients and service providers, right? The practice is a charming one in the business world, but unfortunately, it,...
Why managing your company’s brand and reputation is important for customer loyalty and future business referrals It is natural to think about paid advertising, building an online social presence, and finding the traction your new business needs in order to grow. Unfortunately, managing the reputation of your business may not feel like a priority...
How businesses can use customer service policies, improved communications and loyalty programs to build lasting customer relationships Most businesses know that it costs a lot more to get a new customer than it does to keep an existing one. Yet many businesses overlook simple ways they can make sure their customers are happy and...