6 sneaky competition

Six Sneaky Ways to Scope Out Your Competition

We all want to know what our competitors are doing. But no one wants to tip off their rivals while doing research. Creating phony leads are easy, but there are actually less risky ways to obtain the same information about your competitors. Here are six sneaky ways to scope out your competition. Compare SEO Rankings…

social media strategy

The Social Dimension of Small Business Marketing

Fine-tuning social media marketing strategies to build your brand and your small business In the times when it’s hard to calculate how many billions are being invested in the global marketing business, young people preparing to launch a new start in the business skies might think money is everything. Of course, this doesn’t have to…

customer service importance

The Importance of Customer Service in Today’s Digital Age

Traditionally, marketing has defined the brand, developed the go-to-market strategy, and created programs to both target and acquire customers. Today, however, marketing efforts alone aren’t enough to build the loyalty required to capture and keep a share of the consumer wallet. That’s where customer service comes in. Keep Customers Happy The concept of customer service…

revive your social media strategy

5 Ideas to Revive Your Social Media Strategy

It’s a condition that all of us business owners have been afflicted with. You know the symptoms: paralysis of the mind and the heaviest of heavy writers block. After days of nice images of your food and the occasional story of your staff, you have no clue what to post on your social media accounts.…

branding social media trends

Finding Trending Branding Inspiration in Social Media Trends

Small businesses don’t have it easy in times of global economic hardships: competition is growing with the number of potential customers staying approximately the same. Even with a steady increase in tools available to brands looking to get through to their target audience and market their products among new clients, finding the perfect marketing model…

ecoflower facebook advertising

EcoFlower.com Startup Grows Business with Facebook Advertising

Targeted Facebook advertising boost sales and customer acquisition to help jumpstart new business As an entrepreneur or small business startup, getting your new product or service in front of the right people (you know, people that want to buy from you) can be quite a challenge. Even if you have a really unique product or service, that…

instagram marketing for businesses

Should Your Business Be On Instagram?

How brands can use Instagram as an effective marketing tool One of the many questions you will face as a business is the issue of having a social media presence. Most businesses have a Facebook page, but is that enough? Should you also be pursuing other avenues – like Instagram? Instagram for Businesses by the Numbers…