video marketing

5 Reasons You Should Utilize Video Marketing

Why businesses should make a video marketing strategy an integral part of their overall marketing plans Once hailed as the future of content, video marketing has proven to be more than just a passing fad — it has staying power that shouldn’t be underestimated. And, as you know, creating great content is the key to…

YouTube Videos

3 Types of Videos to Help You Dominate 2017 with YouTube

Video is going to be big in 2017. Heck, it’s already been big in 2016, and it’s only going to keep growing! Instagram Live Streaming, Facebook Live, Snapchat Stories – it seems like there’s a new medium for video every day. But YouTube is still the biggest video platform, with over 4 billion views per…

6 sneaky competition

Six Sneaky Ways to Scope Out Your Competition

We all want to know what our competitors are doing. But no one wants to tip off their rivals while doing research. Creating phony leads are easy, but there are actually less risky ways to obtain the same information about your competitors. Here are six sneaky ways to scope out your competition. Compare SEO Rankings…

social media strategy

The Social Dimension of Small Business Marketing

Fine-tuning social media marketing strategies to build your brand and your small business In the times when it’s hard to calculate how many billions are being invested in the global marketing business, young people preparing to launch a new start in the business skies might think money is everything. Of course, this doesn’t have to…

customer service importance

The Importance of Customer Service in Today’s Digital Age

Traditionally, marketing has defined the brand, developed the go-to-market strategy, and created programs to both target and acquire customers. Today, however, marketing efforts alone aren’t enough to build the loyalty required to capture and keep a share of the consumer wallet. That’s where customer service comes in. Keep Customers Happy The concept of customer service…

revive your social media strategy

5 Ideas to Revive Your Social Media Strategy

It’s a condition that all of us business owners have been afflicted with. You know the symptoms: paralysis of the mind and the heaviest of heavy writers block. After days of nice images of your food and the occasional story of your staff, you have no clue what to post on your social media accounts.…

branding social media trends

Finding Trending Branding Inspiration in Social Media Trends

Small businesses don’t have it easy in times of global economic hardships: competition is growing with the number of potential customers staying approximately the same. Even with a steady increase in tools available to brands looking to get through to their target audience and market their products among new clients, finding the perfect marketing model…