How relevant are postcards as a marketing tool in a world where almost every home is equipped with high-speed internet and has little need to stop at the post office on their way home from work? Surprisingly, not only do postcards have undeniable advantages over their digital counterparts, they’re still the most effective marketing...
Small businesses that think direct mail is dead and only rely on digital marketing are missing out on real local marketing results Let’s be honest — do you think direct mail is dead? If you’re like a lot of business owners I meet, you probably believe digital marketing is the future, and therefore, hands-down...
B2B direct mail marketing strategies that will boost your small business marketing efforts without wasting time or money Whether you’re looking to incorporate direct mail in your B2B marketing strategy or you just want to tweak and maximize a campaign you’ve been running for years… you’re in the right place. B2B marketing (that is,...
Adapting small business marketing strategies for new trends in print and digital marketing media platforms It’s no secret that the the small business climate fluctuates constantly, which means that business owners need to consistently evolve their marketing techniques – like print, social media or digital marketing – if they want to stay afloat. These...
Imagine you’re a new mover. Most of you, I’m guessing, don’t have to “imagine” — you’ve probably moved at least once in your life, if not several times! (Did you know that the average American moves 11.7 times in his or her lifetime, according to the U.S. Census Bureau?) Think about what those early...
Well, this year went by in a blink, didn’t it? I can’t believe the holidays are coming up so fast. Are you ready? More importantly: Is your MARKETING ready? Well, ready or not, it’s time to start implementing your holiday marketing strategy so you can make this your most profitable season ever — what...
A step-by-step guide on how to use EDDM for your small business I’m sure you have heard of EDDM (Every Door Direct Mail) since the United States Postal Service (USPS) has been promoting it on TV. I know PostcardMania has received a fair amount of inquires about the service, so I thought it would...
How to make a direct mail campaign stand-out and get results in a world of online marketing messages Purchasing decision makers and influencers are undoubtedly relying on the Internet for researching products, services and vendors. In an age where buyers are staring at screens instead of their inboxes, how can direct mail marketing produce results? The...
Targeting the right prospects with the right mailing list is key to success I’m just going to come out and say it: The mailing list is the most important part of a direct mail campaign. And I’ll take it a step further: Using direct mail without in-depth knowledge of mailing lists (or access to...
Follow these rules to plan and execute successful direct mail marketing campaigns this year For most businesses, January is the “make a plan and start executing” month. Everyone is focused. Everyone is pumped up and ready to reach the goals they just set for the year. With this in mind, I wanted to come up with...