Developing effective SEO content for lawyers will help them market legal services to the right audience It can be incredibly difficult for lawyers to market themselves online. Creating SEO content specific to lawyers, and the type of legal services provided, is key to driving relevant website traffic. The fact is that there are multiple...
A CRM system will help your marketing department use sales and mareketing strategies that are more efficient and improve customer communications The marketing department is a very important part of any business or company. It is the main area where marketing, sales, and customers are connected. The combination is what makes your company a...
Medical digital marketing strategies that give a marketing boost for doctors and medical practices to attract new patients Doctors and other medical practitioners may not think that they’re running a business since their days primarily consist of keeping people healthy rather than selling goods or products. They do, however, provide an essential service to...
Being vocal about the benefits of small business can help bring in more customers to shop small, locally-owned and operated companies While large chains and e-commerce continue to grow and thrive, many consumers are committed to shopping locally. In fact, about 90% of Americans shop with local businesses at least once a week and...
Image via Flickr by SPakhrin. Elevate your apparel line marketing and target the right consumers with these tools and strategies There has never been a better time in history for a small business owner to find their way into the fashion apparel industry, but you need to know how to make your presence felt...
Take your company image to the next level with influencer marketing strategies that leverage key thought leaders for your business Influencers are all over the web and influencer marketing is constantly gaining more attention. In fact, it’s estimated that influencer marketing will become a $10 billion industry by 2020. What’s the reason behind their...
5 ways you can start law firm marketing strategies and techniques that showcase your firm’s capabilities and take your business to the next level Starting an effective law firm is an important issue, which is why you need to consider the idea of employing techniques that could take your business to the next level...
An integrated direct marketing approach that includes Facebook ads, online and offline campaigns will help you generate more leads on Facebook Whether you love Facebook or can’t stand it, it’s clear this social media giant isn’t going anywhere anytime soon. Just check out these statistics: 27 billion people log into Facebook each month 79%...
6 ways to adjust your b2c small business direct marketing strategy for techniques and approaches that work best for b2b outreach The problem with SMB marketing teams lies in the fact that they’re often basing their B2B outreach based on B2C methods, techniques and approaches. Sure, a sale is a sale and a customer...
2019 digital marketing trends small businesses need to think about adding to their New Year annual marketing plans With the start of 2019, you might have considered switching around your digital marketing strategy. You’re not alone; in fact, most companies use a variety of digital marketing strategies and techniques to tap into niche markets...