It’s no secret that your website is, more often than not, the first thing that people see when looking up your business. A stunning and memorable website is crucial to putting your best foot forward with new customers. With around 900,000 new domains being registered every single week, businesses new and old are utilizing...
A good website that is designed to be accessible, engaging and concise could make a big difference for your small business Though it may seem like a no-brainer, and it is for the most part, not having a website is a deal-breaker for your business. That said, a good website versus a bad website...
3 simple website design tips that every small business should incorporate into their website design and content strategy If you own or run a small business, you know how important getting leads and customers is in order to be successful. In a world full of big companies with big budgets, it can be difficult...
Going beyond product descriptions to describe your brand by telling a small business story on your website that customers want to hear When consumers browse online, they typically think about types of products they can buy, or are simply looking to learn more about an industry. Many websites make the mistake of focusing too...
Digital marketing strategies for dental practice businesses to boost website visibility and differentiate your dentistry When it comes to digital marketing, there’s no one-size-fits all solution. Every industry is different in how it must market its products and services. Take dentistry, for example. This healthcare field is ubiquitous, and so it’s important to advertise...
Many small business owners assume that consumers aren’t searching the internet for local businesses. They’re wrong. In all actuality, 97% of customers search online for local products and services. Today’s consumers expect all businesses — even small ones — to have an online presence. That means, if you don’t have a website, you’re likely...
Website design do’s & don’ts to ensure it is working for your small business Small business owners, I have some bad news: The days of prospects ringing your phone off the hook for more information are over. Your phone doesn’t ring the way it used to, does it? I sure know mine doesn’t! That’s because:...
10 part series on Media Coverage Your website is a hub for all things related to your business. A website press page will help guide visitors and media alike to the latest and most relevant happenings that you want to showcase. Most importantly, a good press page will help attract and motivate more media to provide...
Organizing your website content so that it is a user-friendly experience for customers resulting in higher lead generation Small business owners usually have too much on their plate when they enter the online business race. They have to take care of their finances, as well as of some tricky legal regulations. The initial stage...
When I ask people what they think is the most important page on their website, most respond quite simply that it’s their homepage. It’s as if this is a programmed response to a question I should not even bother asking. While it’s difficult to conclusively say whether or not the homepage is any more...